Tag "adidas"
Adidas partner with Chinese government to teach children football skills
Adidas have partnered with China’s Ministry of Education and TV channel China Education Television to teach footballing skills to Chinese children. 365 three-minute videos will be produced and aimed at
Why influencer football teams will change the face of football entertainment
This is a guest post by Jamie Searle, Director of Enterprise Partnerships at Brave Bison A new economy is emerging in football, capitalising on the huge volume of football online
Innovation in Digital Sport – Meet the Speakers: Prof Andy Miah
This is our series of interviews with the speakers at the upcoming DigitalSport.co event: Innovation in Digital Sport. We talk presentations and the wider topic around the talks to whet
Under Armour announces deal with MLB, but is it biting off more than it can chew?
Under Armour’s foray into the world of connected fitness has taken an extra step forward. According to The Drum, the American sportswear company has announced a partnership with Major League
Digital Sport’s Weekly Wash-Up 14/10/16
BT Sport announce cricket line-up Michael Vaughan, Graeme Swann, Kevin Pietersen and Ricky Ponting have all been named on the presenting team for BT Sport’s upcoming international cricket coverage. The