Premier League teams up with TAG Heuer

TAG Heuer and the Premier League have announced a partnership with the Swiss watch company becoming the first Official Timekeeper and Official Watch Supplier of the League.

Under the deal starting next season lasting through to the 2018/2019 season, TAG Heuer will provide hi-tech substitute and added time boards to be used by the fourth referee, as well as connected watches specially-designed for all officials of the Premier League.

CEO of Tag Heuer Claude Biver, said that the partnership signalled the company’s significant involvement in sport and that the deal will become a cornerstone of the company.

“We are particularly proud and pleased about this partnership, as it will be key in the promotion of our brand and its football activities in Asia and in the whole world,” he said.

TAG Heuer & the prestigious @premierleague join forces in London to announce some great news #DontCrackUnderPressure pic.twitter.com/NZxBqViwTb

— TAG Heuer (@TAGHeuer) April 26, 2016

Nissan continues its #TakeMeToMilan campaign

After launching a selfie challenge with Andres Iniesta, Nissan, official partner of the UEFA Champions League, has rolled out a new social activation as part of the campaign #TakeMeToMilan.

This time, fans can write their name on the centre-circle flag which will be waved in San Siro for the final on May 28, tweeting their first and last name using the hashtag #TakeMeToMilan, or commenting on a video on Facebook posted by the brand (below).

To promote the activation, Nissan has enlisted its other football ambassador Thiago Silva in a new video. In the same way as Iniesta, the PSG captain surprises people in Paris streets.

Team GB ready for Rio 2016

adidas and fashion designer Stella McCartner have unveiled the new Team GB and Paralympics GB kit for the Rio 2016 Olympic Games.

The new kit mixes tradition and modernity and features a new official and unique British Coat of Arms, commissioned by adidas and created by The College of Arms. Also following on from tradition, the kit’s colours are red, blue and white, following theme of the Union Flag.

To help the athletes perform at their best, the kits are 10% lighter than in 2012. adidas and McCartney have also worked closely with Team GB superstars including Jessica Ennis-Hill, Tom Daley and Laura Trott to get their opinions and requirements during the two-year design process.

Have you seen our new #Rio2016 kit? ???????? #100DaysToGo
Check it out: https://t.co/Uc8olfBI6a pic.twitter.com/NXERvPPRXh

— Team GB (@TeamGB) April 27, 2016

Alicia Keys to perform at UCL final

Champions League “presenting sponsor” Pepsi have enlisted R’n’B superstar Alicia Keys to perform the opening ceremony at this season’s Champions League Final.

Similar to Pepsi’s Halftime Show at the Super Bowl, this will be the first time that a global megastar has performed the ceremony.

Fans across the world will be able to watch the show which will be broadcast in 220 countries. The Champions League final is the most watched sports events in the world reaching an estimated global live audience of 180 million viewers.

UEFA’s Marketing Director, Guy-Laurent Epstein, said that it was appropriate that such a big name performed at an event that aroused so much global interest.

“With such a highly respected and truly global artist performing ahead of the final, it heightens even further the appeal of the match and consequently will reach a broader audience demographic,” he said.

ANNOUNCEMENT:
Award-winning singer-songwriter @aliciakeys will perform at the #UCLfinal opening ceremony! #UCL pic.twitter.com/LhtHSk3uar

— Champions League (@ChampionsLeague) April 27, 2016