Posts From Daniel McLaren

Daniel McLaren
Daniel McLaren 642 posts

Dan McLaren launched Digital Sport (formerly UK Sports Network) back in January 2010 and has worked in the digisport industry with adidas, We Are Social, Copa90 and Pulse. He now specialises in YouTube strategy, working with AMV BBDO, Ladies European Tour and Universal Music. As well as running Digital Sport and rugby YouTube channel The Rugby Revolution.

Sport Industry NextGen opens for entries

Sport Industry NextGen in partnership with Barclays has opened for entries to find the next group of leaders poised to set the sport industry alight with their talent.

La Liga to become first European football league to broadcast match via Facebook Live

LaLiga and Grabyo will live stream Atletico Madrid v Athletic of the Spanish Women’s First Division to Facebook on Saturday 28th May at 11.45am (CEST). This match will be the first competitive football fixture to be live streamed to Facebook by a European football league

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Searching for sport’s digital tipping points

Along with many others, I’ve been trying to interpret Twitter’s dive into acquiring NFL rights and work out what the other social media giants will do next in the live sport streaming arena because their actions will, without question, ultimately have a tsunami effect on the whole broadcast/digital/social model.

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New Repucom report looks at eSports, Broadcast & Social Media

The internet has changed the world and it has had a profound impact on all aspects of sport, presenting new challenges and opening up previously unimaginable opportunities. Its role in

Fan engagement as a strategic advantage

Next month, on 13th April, I will be chairing what promises to be the most interesting/inspiring panel session at the Sports Analytics Innovation Summit!

Boosting digital fan engagement at the FEB Hack Day

Back in November of last year, digital product consultancy FEB ran their Hack Day, matching leading UK sport organisations and tech developers to produce concepts to simplify the offerings for fans and keep them coming back.

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Sports TechPitch 4.5 – Entries Open!

Sports TechPitch 4.5 is a platform to enable startups specifically within the sport-tech industry from all across Europe to showcase their business proposition to a relevant wider audience, including VCs, sport industry professionals and experts, journalists, as well as other aspiring and successful sport and tech entrepreneurs

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FC Bayern top Chinese social media table… again

Today the Shanghai based digital agency, Mailman Group, released their 5th annual Red Card report. Analysing the top European football team’s digital success in China. Their aim is to provide an independent

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Is social media as bad for football as Wenger thinks?

In the Daily Telegraph today, Arsenal’s long serving boss Arsene Wenger was quoted as saying that social media is a ‘growing problem’ in modern football. But is this really the

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The Rugby Revolution – the new Rugby YouTube channel with big plans

With football being so well served on the platform with the likes of Copa90, Football Republic, Football Daily and many more fan channels out there, fans are never far from the game. But the same cannot be said about rugby outside of traditional TV.