Posts From Daniel McLaren

Daniel McLaren
Daniel McLaren 626 posts

Dan launched Digital Sport back in 2010 as one of the first social media & sport blogs and is Founder & Managing Director of social video agency CASTdigital. Connect with me on LinkedIn or Twitter (@danielmclaren)

How stats are set to transform Fantasy Football ahead of Premier League launch

Ahead of next week’s Premier League launch, Dugout FC, a draft-based Premier League fantasy football game, is set to revolutionise how fans play fantasy football during the 2015/16 season.

GoPro offers unique perspective of 2015 Tour de France

This year’s Tour de France has been using GoPro to really bring fans to the heart of the action. The ultimate way to see the race from the riders point-of-view, to really appreciate the speed and danger they face.

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Record numbers for Football League on fixture release day

The Football League once again enjoyed significant increases in engagement and website traffic for the annual fixture release. Here’s what happened and how they did it in 2015.

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Making the most of Digital: Top 10 tips

Former Head of Media at Wasps, Ali Donnelly gives her tips on how amateur clubs can make the most of their digital work. These tips are based on a presentation she gave to women’s rugby representatives from
around England

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Formula E Getting Digital Power Boost With Grabyo VIP

Formula E, the new FIA single-seater championship that’s bringing high speed racing to the streets of major cities worldwide, is partnering with London startup Grabyo to bring the ultimate digital experience to fans and accelerate the growth of its digital audience.

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Valencia CF provide exclusive real-time HD video content to fans in stadium

During the last Spanish League match played at the Mestalla stadium, Vodafone’s 4G network was successfully used to test a new unique technology and a new application that provides exclusive real-time video content in high density locations, revolutionising video delivery across mobile networks

News

Highlights from the BT Sport Industry Awards 2015

Check out some of the highlights from the BT Sport Industry Awards 2015, celebrating the best of the best from the UK’s finest industry.

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Facebook launches Football Awards with Mirror Football & BT Sport

Facebook has launched its inaugural Facebook Football Awards in partnership with BT Sport and Mirror Football, which will offer fans around the world the chance to vote for the players they think have performed best throughout the 2014/15 Barclays Premier League season.

Research

Kick It Out unveils findings of research into football-related hate crime on social media

Kick It Out, football’s equality and inclusion organisation, has published new research revealing the true extent of football-related hate crime across social media after hosting a special event unveiling the findings

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Innovation in activation

Content marketing is one of the tools that more and more innovative brands are embracing to bring their Formula 1 sponsorship to life. Creating stories that entertain. That inform. That enhance a fan’s enjoyment of the sport they love. Whilst integrating their brand’s values and messaging.