Posts From Daniel McLaren

Daniel McLaren
Daniel McLaren 633 posts

Dan launched Digital Sport back in 2010 as one of the first social media & sport blogs and is Founder & Managing Director of social video agency CASTdigital. Connect with me on LinkedIn or Twitter (@danielmclaren)

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The Rugby Revolution – the new Rugby YouTube channel with big plans

With football being so well served on the platform with the likes of Copa90, Football Republic, Football Daily and many more fan channels out there, fans are never far from the game. But the same cannot be said about rugby outside of traditional TV.

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#DSLondon Talk 1 – ‘Enhancing the game day experience’ with EVS

In this first of a series of videos the SVP Marketing at EVS, Nicolas Bourdon, spoke about ‘enhancing the game day experience through enriched live video distribution’

#PirloIsNotImpressed – the case study

One of my favourite digital campaigns of recent years. Juventus and We Are Social developed this unique concept based around Andrea Pirlo and was viewed in 219 countries over 3 million times.

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New report from Grabyo on ‘Building Global Sports Brands in a Digital World’

Today Grabyo launches ‘Building Global Sports Brands in a Digital World: Connecting with Mobile/Social Audiences Through Native Video.’ a report exploring how native video can be used to connect audiences across the globe and build global sports brands.

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Apply for the Ultimate Sports Apprenticeship!

GMR Marketing is offering one aspiring sports and entertainment professional the opportunity to get behind-the-scenes access to the world’s best sports and entertainment events over the next 12 months, culminating with the Olympic Games in Rio de Janeiro.

Williams Race to Pole Position in Formula One Social Media Ranking

The 2015 F1 Social Media Index, which ranks Formula 1 teams according to social media performance has been announced – Williams top the league, climbing from second place last year, ahead of McLaren and Mercedes who claimed second and third places respectively.

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Everton renew agreement with ticket marketplace StubHub

Everton has renewed its agreement with StubHub until the end of the 2016/17 season. This means that StubHub will remain the Club’s official ticket marketplace for at least the next two seasons.

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How stats are set to transform Fantasy Football ahead of Premier League launch

Ahead of next week’s Premier League launch, Dugout FC, a draft-based Premier League fantasy football game, is set to revolutionise how fans play fantasy football during the 2015/16 season.

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GoPro offers unique perspective of 2015 Tour de France

This year’s Tour de France has been using GoPro to really bring fans to the heart of the action. The ultimate way to see the race from the riders point-of-view, to really appreciate the speed and danger they face.

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Record numbers for Football League on fixture release day

The Football League once again enjoyed significant increases in engagement and website traffic for the annual fixture release. Here’s what happened and how they did it in 2015.