Posts From Daniel McLaren

Daniel McLaren
Daniel McLaren 635 posts

Dan McLaren launched Digital Sport (formerly UK Sports Network) back in January 2010 and has worked in the digisport industry with adidas, We Are Social, Copa90 and Pulse. He now specialises in YouTube strategy, working with AMV BBDO, Ladies European Tour and Universal Music. As well as running Digital Sport and rugby YouTube channel The Rugby Revolution.

FC Bayern top Chinese social media table… again

Today the Shanghai based digital agency, Mailman Group, released their 5th annual Red Card report. Analysing the top European football team’s digital success in China. Their aim is to provide an independent

Opinion 0 Comments

Is social media as bad for football as Wenger thinks?

In the Daily Telegraph today, Arsenal’s long serving boss Arsene Wenger was quoted as saying that social media is a ‘growing problem’ in modern football. But is this really the

Guest Article 0 Comments

The Rugby Revolution – the new Rugby YouTube channel with big plans

With football being so well served on the platform with the likes of Copa90, Football Republic, Football Daily and many more fan channels out there, fans are never far from the game. But the same cannot be said about rugby outside of traditional TV.

Interview 0 Comments

#DSLondon Talk 1 – ‘Enhancing the game day experience’ with EVS

In this first of a series of videos the SVP Marketing at EVS, Nicolas Bourdon, spoke about ‘enhancing the game day experience through enriched live video distribution’

#PirloIsNotImpressed – the case study

One of my favourite digital campaigns of recent years. Juventus and We Are Social developed this unique concept based around Andrea Pirlo and was viewed in 219 countries over 3 million times.

Latest 0 Comments

New report from Grabyo on ‘Building Global Sports Brands in a Digital World’

Today Grabyo launches ‘Building Global Sports Brands in a Digital World: Connecting with Mobile/Social Audiences Through Native Video.’ a report exploring how native video can be used to connect audiences across the globe and build global sports brands.

Latest 0 Comments

Apply for the Ultimate Sports Apprenticeship!

GMR Marketing is offering one aspiring sports and entertainment professional the opportunity to get behind-the-scenes access to the world’s best sports and entertainment events over the next 12 months, culminating with the Olympic Games in Rio de Janeiro.

Williams Race to Pole Position in Formula One Social Media Ranking

The 2015 F1 Social Media Index, which ranks Formula 1 teams according to social media performance has been announced – Williams top the league, climbing from second place last year, ahead of McLaren and Mercedes who claimed second and third places respectively.

Latest 0 Comments

Everton renew agreement with ticket marketplace StubHub

Everton has renewed its agreement with StubHub until the end of the 2016/17 season. This means that StubHub will remain the Club’s official ticket marketplace for at least the next two seasons.

How stats are set to transform Fantasy Football ahead of Premier League launch

Ahead of next week’s Premier League launch, Dugout FC, a draft-based Premier League fantasy football game, is set to revolutionise how fans play fantasy football during the 2015/16 season.