Posts From Daniel McLaren

Daniel McLaren
Daniel McLaren 695 posts

Dan McLaren launched Digital Sport (formerly UK Sports Network) back in January 2010 and has worked in the digisport industry with adidas, We Are Social, Copa90 and Pulse amongst others. He's now a freelance social media guy living in the East Midlands and podcast host with the Digital Sport podcast on Audioboom, iTunes and Stitcher Radio.

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Formula 1’s move into esports another sign the sport is looking to the fans of tomorrow

Yesterday came the unexpected announcement that Formula 1 will take its first step into esports with the launch of the Formula 1 Esports Series next month. Since Liberty Media took

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Chelsea get creative with PAC-MAN Instagram Story for Spurs game

The football season has only just started and we’re already seeing clubs move on from creative/silly transfer announcements – though we still have more than a week left for more

Deezer scores deal with Squawka for an all-new football podcast

Football fans looking to impress friends with their football knowledge have today been given a lifeline, as global music streaming service Deezer announces an all new football-focused podcast in partnership

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Participation sport can raise its game via smart use of technology

When it comes to sport, some governments focus their attention on the elite side as opposed to the participation or grassroots side. It’s all about medals and winning at the

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The (Digital) Chicharito Transfer: how West Ham United win twice

When it comes to football transfers we often refer to the commercial benefits, or lack of them, and how the player will fit in to the team during the coming

Netball Northern Ireland and Technology

Netball is a sport predominantly played in Commonwealth countries throughout the world. In Northern Ireland the sport is undergoing changes which include the appointment of a new board, creation of

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Amazon secures tennis in first major live sports deal outside of US

Amazon will be the ‘Prime’ destination for tennis fans from 2018 when the current deal with Sky comes to end according to The Guardian. In its first sports move outside

Aston Villa bring Hisense in as ‘technology partner’ to aid fan engagement push

Aston Villa have today announced that global consumer electronics brand Hisense as their first ‘technology partner’. They will help the club push to the next level within areas such as

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AS Roma trial new Twitter League

AS Roma have proved recently they’re not shy when it comes to testing out fan engagement opportunities on digital. From crowdsourcing ideas for their new website on Reddit to parodying

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Esports Insider Forum Series: How can clubs can get involved with Esports

Last week saw the first in a regular series of events from Esports Insider, and they started off on a topic that has been much debated here at Digital Sport: