Posts From Daniel McLaren

Daniel McLaren
Daniel McLaren 647 posts

Dan McLaren launched Digital Sport (formerly UK Sports Network) back in January 2010 and has worked in the digisport industry with adidas, We Are Social, Copa90 and Pulse amongst others. He's now a freelance social media guy living in the East Midlands and an early stage podcaster with #DigiSportChat on Audioboom

Podcast 0 Comments

PODCAST #3: James Campbell on working at Williams & Mercedes, starting his own agency and an exciting future for F1

James Campbell is former Digital Manager at Formula 1 heavyweights Williams and Mercedes. He joined the German giants operation just as Toto Wolff, Lewis Hamilton and Niko Rosberg got together to start dominating the sport.

Latest 0 Comments

PODCAST #2: Threepipe’s Farhad Koodoruth on using digital to help sell tickets, the role of agencies and Twitter’s future

In this week’s show I explore in-depth how sports should be utilising data to help in areas such as ticket sales. Also we touch on the role of agencies in the future, given the trend for teams and leagues to do more and more in house. And finally his thoughts on my top 3 topics including VR, personalisation and the future of Twitter.

Podcast 0 Comments

Podcast: Matt Cutler from #SBWeekly on the growing influence of podcasting in sport & getting started

In this first episode, I caught up with the creator of the fantastic Sports Biz Weekly (#SBWeekly) podcast, Matt Cutler to talk about the growing influence of podcasting in sport and get his tips on starting my own

Latest 0 Comments

NEW: Intro to the #DSChat Podcast

This week sees the launch of a new podcast that appear on Audioboom and here on Digital Sport. The intro explains a bit about why I’m doing it and what you can expect.

The EE Wembley Cup with Spencer FC to return

One of the best collaborations between a brand and a football YouTuber is back for a second season. Spencer Owen – better known as Spencer FC – has over 1.5m

Sport Industry NextGen opens for entries

Sport Industry NextGen in partnership with Barclays has opened for entries to find the next group of leaders poised to set the sport industry alight with their talent.

La Liga to become first European football league to broadcast match via Facebook Live

LaLiga and Grabyo will live stream Atletico Madrid v Athletic of the Spanish Women’s First Division to Facebook on Saturday 28th May at 11.45am (CEST). This match will be the first competitive football fixture to be live streamed to Facebook by a European football league

Guest Article 0 Comments

Searching for sport’s digital tipping points

Along with many others, I’ve been trying to interpret Twitter’s dive into acquiring NFL rights and work out what the other social media giants will do next in the live sport streaming arena because their actions will, without question, ultimately have a tsunami effect on the whole broadcast/digital/social model.

Guest Article 0 Comments

New Repucom report looks at eSports, Broadcast & Social Media

The internet has changed the world and it has had a profound impact on all aspects of sport, presenting new challenges and opening up previously unimaginable opportunities. Its role in

Latest 0 Comments

Fan engagement as a strategic advantage

Next month, on 13th April, I will be chairing what promises to be the most interesting/inspiring panel session at the Sports Analytics Innovation Summit!