Posts From Chris McMullan
Serie A showing games in cinemas is an attempt to bring the social experience back to football
Over the years, football has become less and less social, but Serie A’s new initiative could be a step to bringing it back.
Video games have changed the way football fandom operates – it’s time sport recognised that
Gaming has changed the way fans view football. It’s about time sport as a whole recognised the role it’s played.
Cristiano Ronaldo transfer will show how much digital reach equals financial revenue
Cristiano Ronaldo’s transfer to Juventus is justified by the numbers, but this will show how much power digital media has to drive revenue indirectly.
Carrefour’s Tour de France activation shows how brands should maximise their sponsorship
It’s usually a supermarket’s Twitter account, but for these three weeks it’s almost an official Tour de France account!
Manchester United launch MUTV integration for streaming platforms
Manchester United ensure that fans won’t miss anything by integrating MUTV with four different streaming platforms.
Digital Sport Insider Podcast: DAZN aim to change the way boxing is watched in the US
Joe Markowski of DAZN speaks to Dan McLaren about the live-streaming platform’s entry into the US rights market.
Eleven Sports to show 2018 PGA Championship for free across multiple platforms
The live-streaming platform has added to another big sporting event to its portfolio – this time golf’s final major of the year.
World Cup data from Goal shows Cristiano Ronaldo and Lionel Messi are still unbeatable despite early exits
Football’s big two still lead the way in the content stakes despite disappointing World Cups with their countries.
The World Cup will have a lasting effect on some players – but only if they’re smart about it
Separating ‘vanity metrics’ from real numbers is the challenge for the players who have had a breakthrough World Cup.
The Open basks in the limelight as World Cup and Wimbledon memories fade
With few big sporting events to rival The Open Championship this weekend, the third golf major of the year will have the limelight to itself.
