Manchester United launch MUTV integration for streaming platforms

Manchester United have made their linear TV channel, MUTV, available on Amazon Fire TV, Apple TV, Roku and Xbox.

Those who already subscribe to MUTV can now access all of that content on connected devices, meaning those who have ‘cut the cord’ by getting rid of traditional TV subscriptions in favour of streaming services like Amazon Fire or Apple TV can watch the channel.

That applies only to MUTV subscribers outside of the UK, however, as rights issues preclude the club from launching their app in their home territory.

Outside of the UK, though, United are hoping to reach a younger audience of new fans. Every year, Premier League clubs take pre-season tours around the world and it’s not just to get match-fit before the start of the new campaign – it’s also to connect with fans (both established and potential) in new territories. United are no different, and given they have the ability to make their content available to their supporters worldwide on as many devices as possible, it makes sense to offer as much diversity and flexibility as possible.

Manchester United’s CEO of Media, Phil Lynch said in a press release, “The continued expansion of MUTV and the launch on these platforms expands our reach, opens up new audiences, and provides our fans easy access to our award winning on-demand and linear programming, without having to leave their set-top-box environment.”

Manchester United’s upcoming fixtures on their tour of the USA will be available to watch on the MUTV app for iOS and Android and at MUTV.com, where fans worldwide can test out the service on their chosen devices.

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Chris McMullan
Chris McMullan 836 posts

Chris is a sports journalist and editor of Digital Sport - follow him on Twitter @CJMcMullan_

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