Tag "Marketing"
Will England #Rise to win the Digital Ashes?
While both the English and Australian Cricket Boards have acknowledged the importance of digital engagement, perhaps they have not yet taken full advantage of the marketing opportunities available through social media during the Ashes Series itself.
Challenges remain for F1 to overcome as the role of branded content grows
With F1 experts looking for successful ways to reach and engage with their target audiences, the F1 world is increasingly turning to branded video content for that solution.
QPR target Malaysian fans with match streaming on YouTube
Following a fortnight in which QPR have delivered coaching clinics in Asia, the club has announced a match streaming service via YouTube for their Malaysian-based supporters.
#jinglehoops – A Festive Feeling in the NBA
It is that time of year when Christmas adverts are a hot topic of conversation and this year’s offering from the NBA certainly does not disappoint with #jinglehoops
Is the NFL’s social media strategy helping realise its UK potential?
Following the two recent NFL regular season games at Wembley Stadium and the social media fanfare surrounding them, did they make the most of the opportunity? Aaron Jaffrey takes a look.
Liverpool FC’s #winning online presence
When it comes to digital, Liverpool FC are cracking it. Realising just how switched on Liverpool FC are, NineteenEightyFour decided to delve deeper and identify what makes them an online winner.
QPR first football club to add matchday hashtag on dugouts at Loftus Road
Starting with this weekend’s Sky Bet Championship home match against Derby County, fans visiting Loftus Road will now see the club’s matchday hashtag embedded onto the home dugout.
Social media highs and lows of NBA Manchester
THE NBA came to Manchester for the first time earlier this month, so how did one of the top social media brands do and did they miss any tricks? NineteenEightyFour’s Aaron Jaffrey takes a look.
Don’t be a digisports whore, less is more.
Guest Post: Matthew Quinn (Stream UK) has his say on social media strategy, fan engagement and cock waving within Digisport! Some great advice on the industry as a whole and video in particular
adidas Tennis test Vine for Djokovic campaign
adidas Tennis use Twitter’s Vine for the first time to help tease out new Novak Djokevic campaign to time in with last weeks Shanghai Masters.
