Tag "Marketing"

O2 launches ‘Wear the Rose’ – the first fully immersive 360-degree virtual reality sports experience

O2 launches ‘Wear the Rose’ – the first fully immersive 360-degree virtual reality sports experience

‘Wear the Rose’ from O2 will allow fans to be immersed in a multi-sensory take-over and feel as though they are part of the Senior England Rugby Team, whether it’s a team talk from Captain Chris Robshaw, getting tackled by hooker Tom Youngs, or receiving a pass from fullback Mike Brown.

SitNearMe: Can Social Ticket Sales Through Facebook Really Take Off?

SitNearMe: Can Social Ticket Sales Through Facebook Really Take Off?

Last week an announcement was made by Kroenke Sports & Entertainment about their partnership with Evento to maximise social ticket sales through fan engagement through the Denver Nuggets’ Facebook page. But will social ticket sales take off?

ScorePredictor: the missing link between Fan Engagement and CRM?

ScorePredictor: the missing link between Fan Engagement and CRM?

We all love to get involved with our favourite teams when it comes to sport and guess how they will fare. ScorePredictor takes it one step further and is taking off with both fans and clubs.

How did the NBA digitally bring the Global Games to London?

How did the NBA digitally bring the Global Games to London?

NineteenEightyFour have taken a look at the NBA’s digital strategy in the run up to the most recent Global Games outing, where the Atlanta Hawks took on the Brooklyn Nets at the O2 in London.

Was Jermaine Defoe’s move to Toronto FC really a ‘bloody big deal’?

Was Jermaine Defoe’s move to Toronto FC really a ‘bloody big deal’?

It’s a ‘bloody big deal’ we were told, but did the transfer and subsequent campaign really capture the imagination of the internet’s football supporting fraternity?

Social CRM – the What and the Why (with a little bit of the How)

Social CRM – the What and the Why (with a little bit of the How)

OK FC Barcelona, you’ve got 52 million likes. And congratulations Vancouver Canucks on your 1 million+ YouTube views and Arsenal, great going with your 3.4 million followers. But how many of these millions of “fans” do you actually know, how many of them are your customers?

#NBALondon: A Social Media Preview

#NBALondon: A Social Media Preview

Following on from yesterday’s infographic, NBA fan Ash Read takes a look at the social media imprint of both teams and the legacy this game could leave.

NBA Social Media in the UK [infographic]

NBA Social Media in the UK [infographic]

This Thursday sees the first big game in the UK of the year, with Atlanta Hawks taking on the Brooklyn Nets at the O2. But how do they stack up when it comes to social media?

Is social media sports spam the best we can do?

Is social media sports spam the best we can do?

Guest Post: Patrick Johnson from Go Mammoth gives his opinion on the social media side of running apps. Has the sharing of activity turned into social spam when they could be doing a lot more?

Digital Sport London #2 – 9th Dec

Digital Sport London #2 – 9th Dec

Next Monday (9th) sees the second of our monthly Digital Sport London series with panel including Alex Balfour, Graeme Harrison and Andy Rice. Plus get hold of our Digital Sport Trends 2014 report before anyone else.