Tag "Marketing"
How to boost the stadium experience, 3 problems & solutions
Guest Post: 3 major problems in football stadiums that can be solved with beacons, iBeacon technology and a mobile app
The Global Sports Symposium: 15th May
The Global Sports Symposium, which is being presented by the same team behind the US-based Ivy Sports Symposium, this student-run event, will bring together the leading decision-makers of the industry for a day of networking, discourse and learning on 15th May
Hull KR fans get exclusive digital content through new SmartPicture app
Rugby League club Hull KR are turning to digital to help revitalise a traditional mainstay of a sporting event, the match day programme, by launching the SmartPicture app
Wembley Stadium launches first mobile app to mark new partnership with EE
Wembley Stadium and EE have announced the launch of a new bespoke Wembley app as part of the historic partnership deal signed this week which sees the stadium referenced as Wembley Stadium connected by EE
Using Twitter to mix Business with Pleasure
Great story of how Matt Pascoe took his passion as a designer and his love for Peterborough United and through social has connected with both the team and the fans through his work.
Vauxhall Announce STR Skill School Partnership Ahead of Big Pitch Competition
Vauxhall, the official sponsor of home nations football, have announced a new partnership with YouTube star STR Skill School.
Betfair become the first betting company to use Snapchat
Keen to try and dictate the pace of the betting market’s relationship with social media, Betfair have found an innovative way of using ‘one-chance’ platform Snapchat.
How Important is it for Sports Brands to be ‘Reactive’ on Social Media?
Guest post: We Play’s Krishan Majithia takes a look at how social media has allowed brands to become closer to potential customers around sports events by engaging in ‘real time’ conversations
“Porto and Europe Interconnected”
FC Porto has just launched a campaign with the slogan: “Port and Europe interconnected”. This campaign marks the presence of national three-time champions in the UEFA Europa League.
Which F1 team won the social media grand prix?
NineteenEightyFour take a look at how F1 teams used social media to unveil their new feats of engineering, and finds out what makes a successful launch campaign.
