Tag "Marketing"
The Hidden Value Of Vine
Guest post from Tom Kelk on the value of Vine and the introduction of the new ‘loop count’ to track the number of times your Vine’s are getting played.
Some memorable moments from the most social World Cup ever!
It’s all over. The most connected World Cup. The most digital World Cup. The most social World Cup…ever. But with everyone from sponsors to sports stars, brands to broadcasters clambering over themselves to tap into the Brazilian buzz, what made you smile or share?
Inside Two Circles: Chatting Data & Sport with the BTSIA Agency of the Year 2014
We caught up with one of our #DSLondon speakers, Phil Stephan from Two Circles, to talk about the business, data and sport in an exclusive interview for UKSN.
adidas launch live World Cup YouTube show, ‘The Dugout’
adidas launch brand new live YouTube series ‘The Dugout’ and declares “The traditional press conference is no more..”
World Cup Fans Seeing Double, with Multi-Screening on the Rise in 2014
The newly released Google report 2014 World Cup: ‘What a Difference 4 Years Makes’ predicts that today’s football fans will engage with more than one screen during World Cup 2014 matches.
Event: The Impact of Digital Technology and Social Media on Sport
On Monday 23rd June I’ll have the pleasure of being on a panel as part of Birkbeck University’s Business Week looking at the impact of digital tech and social media on sport
My Top 5 World Cup Digital Trends
At our latest Digital Sport London event I spent the opening part of the night speaking about what a few of the brands are up to as we approach the World Cup. It’s an area that always fills up a lot of column inches within the trade press and this year is no different.
Startup helping sports teams and brands connect with Chinese fans
KAWO, a social media management tool that helps businesses repurpose and automate existing social media content onto Chinese channels like Weibo and WeChat, has officially launched a specialized page targeting the sports industry
Betfair helping fans to pick a Grand National winner with Equinder
It’s always difficult to back the right horse… BETFAIR has taken inspiration from dating phenomenon Tinder, to help find the perfect ride
Derby County win “Best Digital Content” at Football League Awards
Derby County held off strong competition to pick up the “Perform Best Digital Content and Audience Growth Award” at Sunday night’s Football League Awards in London
