Emily Clark takes a look at the Ashes social media contest between Cricket Australia and England Cricket across Twitter, Facebook, Instagram and Snapchat.
Over the last few months there seems to have been a marked shift in a trend towards Instagram for quite a lot of sport-related social media content. Not only have
Twitter has published its year in review, on the back of Instagram doing so last week: a selection of the most retweeted tweets around the globe of 2017, showing what
It’s hard to pinpoint it. The growth of social media platforms is something akin to hair growth: you only know it’s happened when it’s time to get it cut. There
This is Part 2 of Alex Grudnev’s look at the Russian national team’s approach to social media in the run-up to the 2018 World Cup. Make sure you read Part
This is the second part of our series of guest articles by Aleksandr Grudnev, a researcher and SMM specialist in sport in the build-up to the 2018 World Cup in Russia. This
Today, KPMG’s Football Benchmark platform have launched a new social media analytics tool. The company want to track data from social media to measure the performance of players and clubs
Being a famous athlete is so very different from being anyone else, and Common Goal and StreetFootballWorld are the perfect vehicle for harnessing that.