Tag "Instagram"

How Cricket Australia and England Cricket contested the Ashes on social media

Emily Clark takes a look at the Ashes social media contest between Cricket Australia and England Cricket across Twitter, Facebook, Instagram and Snapchat.

World Cup 2018: How the group stage draw played out on social media

A look at how FIFA made the World Cup group stage draw a success on social media.

Digital Sport Morning Briefing: Tuesday 12th December

A selection of Tuesday’s top articles to filter what you should be reading about in the world of digital sport.

Snapchat and Instagram aren’t in competition, they’re two sides to the same coin

Over the last few months there seems to have been a marked shift in a trend towards Instagram for quite a lot of sport-related social media content. Not only have

Twitter’s year in review: still sporting platform that knows its niche

Twitter has published its year in review, on the back of Instagram doing so last week: a selection of the most retweeted tweets around the globe of 2017, showing what

Instagram’s continued growth shows it’s surpassing Twitter, and everyone has to react

It’s hard to pinpoint it. The growth of social media platforms is something akin to hair growth: you only know it’s happened when it’s time to get it cut. There

World Cup 2018: How Russian football is using digital to prepare for the tournament

This is Part 2 of Alex Grudnev’s look at the Russian national team’s approach to social media in the run-up to the 2018 World Cup. Make sure you read Part

World Cup 2018 Series: A look at international football on social media in Russia

This is the second part of our series of guest articles by Aleksandr Grudnev, a researcher and SMM specialist in sport in the build-up to the 2018 World Cup in Russia. This

KPMG Football Benchmark launch new tool for measuring social media performance for clubs and players

Today, KPMG’s Football Benchmark platform have launched a new social media analytics tool. The company want to track data from social media to measure the performance of players and clubs

Podcast: Common Goal and social media highlight just how different it is to be a footballer

Being a famous athlete is so very different from being anyone else, and Common Goal and StreetFootballWorld are the perfect vehicle for harnessing that.