Tag "Instagram"

How Real Madrid and the Champions League make the most of Ronaldo magic on social media

After Cristiano Ronaldo’s stunning overhead kick against Juventus, the official accounts of Real Madrid and the Champions League showed how to make the most of a moment of magic.

Will the stagnation of Social Media platforms finally lead to a major shake-up?

Has years of stagnation and familiarity made social media stale and uninteresting? Are we on the verge of a major change to the lanscape?

Tiger Woods’ comeback shows why golf on social media is a perfect storm

The comeback of Tiger Woods could see the world of golf feel a thoroughly modern frenzy of hype at the most traditional major of the year.

NBA focuses on a younger audience with cross-platform social media engagement

The NBA’s social media team is smashing engagement across all the social platforms.

Formula One keeps engagement high as social media strategy bears fruit

Taking a look at Formula One’s social media game as the sport looks to grow its online presence.

How Augusta National builds up to the Masters on social media

With just over a week to go until the Masters tournament starts, golf gears up for its first major tournament of the year.

Players Tribune to expand to Europe, marketing at the Russia World Cup and how clubs are using social media to boost sponsor exposure

  It’s almost the end to another busy week, and a rare weekend off for most Premier League social media managers due to the international break. England take on Holland

Why Instagram is the main social platform in sport

As all the other platforms experience difficulties, Instagram is growing ahead of the rest. Can it become the main social media platform for sport?

Asics launches “I Move Me” campaign with refreshingly realistic portrayal of sport

Sportswear brand Asics launch new campaign with a focus on portraying sport realistically.

Bayern Munich prove an old adage: That cats rule the internet

Bayern Munich’s all-time record for most-liked post on Instagram is thanks to spotting a moment and running with it… and a cat.