Welcome to our daily series where I put together and share a list of articles I’ve been reading. Providing a filter for you so you can save time and get an overview of what’s happening in the world of ‘digital sport’. Get in touch with me at @danielmclaren if you want to get in touch or see any articles/videos/tweets that catch your eye for me to include in tomorrow’s roundup. 

LATEST ARTICLES/NEWS

Instagram’s top 10 sports locations in the UK (bbc.co.uk/sport)

Carrying on the year-in-review summaries from social media platforms, BBC have taken a slightly different one from our own by looking at the most popular sports venues being tagged. Good to see Old Trafford up there, but can you guess which one it is that reigns number one?

Facebook and YouTube are full of pirated video streams of live NFL games (cnbc.com)

CNBC have taken to their own site to take issue with Facebook and YouTube for the number of illegal streams of NFL games (that they are one of the main broadcasters for). Facebook, and to a lesser extent YouTube, have been mentioned around the bidding for broadcast rights in recent times. But with these streams so easy to find then there may be issues to be addressed ahead of that time. In the meantime I imagine Amazon will be taking giant strides ahead of both of these very soon.

F1 Sponsorship: More Than Just A Logo (forbes.com)

“The stories you can tell from doing a partnership with a Formula One team are amazing,” – Frank Williams.

This in depth look into the partnership between BT and F1 team Williams is an interesting one as it looks at how, especially for tech companies, the partnership is a deep one. And as the headline suggests it goes way beyond just slapping a logo on the car and inviting a few VIPs along.

Soft power sponsorships: how Qatar uses sport to promote a positive picture to the outside world (scmp.com)

A good look at how Qatar is using sport, not just in regards to hosting big events, but in their use of sponsorship around the world to help them plan years ahead. To a time when the money from oil and gas doesn’t flow as freely as it does now. How will they maintain what they have or even go beyond what they have become? And what role does sport play within it?

How the People Behind Digital Transformation Lead Change From Within (prophet.com)

If you like a longer read and deeper read on digital than the average person then look no further than this. A past Digital Sport Insider podcast guest, Brian Solis is one of the leading authorities and author on innovation and digital transformation. His latest work is the result of 5 years of research and many interviews with those who have led digital transformation initiatives within the world’s most renowned brands, including Coca-Cola, Equifax, FCC, NFL, Samsung, Starbucks, and Visa.

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