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SportBusiness Group Sport & New Media Conference
It has been a novel feeling this last couple of weeks with the UKSN site being seen as a viable press source with an invite to the Puma Media Launch last Tuesday and this week seems me attend the SportBusiness Group Sport & New Media Conference in Manchester.
Social video brings fans closer to brands
“Of all the amazing new technologies that are opening up possibilities to communicate and connect in the digital space, video is the one that holds the most promise” (Valeria Maltoni – Conversation Agent)
Andrey Arsharvin – Right Approach to Social Media, Wrong Tools
For non-football fans, Andrey Arshavin is Russia’s most talented and flamboyant player, currently plying his trade with Arsenal. His talents on the pitch are there for all to see but a recent article in the Evening Standard highlighted his willingness to engage with his fans in a far more personal and human way than many (if not all) of his Premier League counterparts.
The Boat Race: A Social Media opportunity floating away
One of the finest traditions in sport takes place this weekend, but if you spend most of your time on Social Network sites you may not even know. Rick Liebling looks at an opportunity missed this weekend.
Under Armour Interview: Blair Tripodi
Karl Lusbec recently interviewed Blair Tripodi, Under Armour’s International Marketing Director. Blair has an extensive marketing experience and worked for the US Olympic Committee for 6 years as Director NGB Marketing, Director of Consumer Products and Brand Marketing Director
The prevalence of Timesheet PR in Formula 1
We are just weeks away from the start of one of Formula 1’s most open and uncertain seasons for years. Teams have been desperate to get mileage on their new cars with just three official pre-season test sessions prior to Bahrain, but even the Spanish weather has been unusually fickle.
App-solutely Fabulous: the new BBC Sport app is coming!
Article from new UKSN writer Alex Armstead, producer on the Channel 5 programme ‘The Gadget Show’. He discusses news that his week the BBC announced that, from April, it will offer iPhone applications for its news content; with a sport one to follow in June.
3 Powerful Players
According to a Sport+Markt survey, Sportswear brands adidas, Nike and Puma are the most recognisable football sponsors in the top five European markets. Nike, adidas and Puma all will play a key marketing role on the pitch during the FIFA World Cup 2010. Indeed, with 12 teams qualified for the event, adidas is leading the way, followed by Nike with 9 teams and Puma with 7 Federations attending…..
Interview: Why Manchester City Get Social Media
In my Facebook and Twitter Premier League blog post I stated that in my opinion Manchester City have really set the bar for the other Premier League clubs in terms of social media and online presence, so it was great to get the opportunity to speak to Chris about the clubs use of social media.
