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Man City Bring Fans to the Centre of their iPhone App Development
Manchester City this week announced an innovative plan that brings fans ever closer to the heart of the club when it comes to the development of its iPhone app.
Do you know your audience?
When talking to people about their social media plans, most will talk about Facebook and Twitter. Yes, these are the most popular platforms and we are all aware that Facebook has recently topped the 500 million mark. But is this the right audience for you?
5 Steps to Social Media Success
It doesn’t matter if you run a business, football club, international body or pub team. It’s about thinking clearly and understanding why you are doing it. Here are my tips……
How you can follow the 2010 Ryder Cup
The biggest event in the golfing calendar is almost upon us and what better time to have a look in how it will be integrating the latest technology.
Free Official Football League Club iPhone app launched
The Football League launched its free Official Football League Clubs iPhone app at the end of August and is available to download for iPhone, iPod Touch and iPad.
Which Geolocation Platform Is Best For Sports Marketers?
Where as location based services Foursquare, Gowalla, Hot Potato, Yelp and others relied on social networking to spread their message, Facebook turned the tables and are now trying to stamp its authority in the geolocation game by creating its own platform
Why Should Fans Care?
Whilst looking for some inspiration yesterday I saw a tweet about Jason Peck’s new post on ‘Sports and Social Media – why should fans care?’ which includes the views of UKSN’s very own Ash Read.
How To: Monitor Your Sports Brands
you’ve set up your Facebook and your Twitter account but how do you find out what people are saying about you and then get into the conversation yourself?
Lessons from Social Media & Sport Summit (by Ed Hartigan)
Looking at the case studies at #smsslondon from the teams, Liverpool FC and Lotus F1, it was evident that some basic business rules had been applied that other organizations could certainly learn from when starting out in social media.
London ‘Social Media & Sport Summit’ – RoundUp
Last Thursday saw the Social Media & Sport Summit come to London for its second event in as many weeks. Here are the slides, a video interview with Matt Owen (Liverpool FC) and photo’s from the day.
