London ‘Social Media & Sport Summit’ – RoundUp

Last Thursday saw the Social Media & Sport Summit come to London for its second event in as many weeks. 

As Social Media has become more prevalent within the sports industry there has become the need to turn to others and find out what people are doing and if they are doing it well, how are they doing it.

We had some great help during the day to get the messages of best practice out there with speakers including;

Matt Owen        Community Manager Liverpool FC    (@lfc_community)
Mike Dunphy           Managing Director MD Media Consulting  (@mdunphy)
Tom Webb            Press Officer Lotus Racing    (@twlotusracing)
Adam Vincenzini      Social Media Consultant Paratus Communications    (@adamvincenzini)
Bill Boorman  Founder TruEvents (@BillBoorman)
Ed Hartigan Founder Spearfish Labs (@EdHartigan)
David Naylor Partner FFW  
Lewis Cohen  Partner FFW (@LewisCohen)
Rebecca Swindells  Partner  FFW  
Roger Ahn       Founder WeWin Games Ltd  

It was a day that looked at case studies, how law comes into play for social media within sport (some scared faces in the audience during this one!) and ideas on how social media can work across business and not just sport.

Rather than me bore you with updates about how the day went, instead below are the slides from the day which are far more interesting!  As soon as more become available they will be added to the page and to Slideshare. 

The guys from Neuland + Herzer, who flew in all the way from Germany for the event,  did a great interview with Matt Owen from Liverpool FC on his thoughts on social media and how the club utilise it to connect with the fans.  With almost 2m Facebook fans and 85,000 Twitter followers it is not an easy task! … here it is;

Massive thanks must go to Field Fisher Waterhouse for putting on the event, helping on the day and providing some great speakers.  Also to FC Business for their support as Media Partner and Colorset UVI Ltd as Signage Partner.

There are plans underway for the next event which is aiming to be much bigger, and cheaper to attend, event later on this year.  As soon as more is known I will announce it on LinkedIn, Facebook and Twitter.  If you are keen to be a speaker or become involved as a sponsor then do get in touch at

Here are some photo’s from the day.  Are you on any of them?

About author

Daniel McLaren
Daniel McLaren 820 posts

Dan is the Founder & CEO of Digital Sport. Can be found at sports industry events and heard every week on the Digital Sport Insider podcast. @DanielMcLaren

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