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5 Barriers to Successful Social Media Adoption

Last week I spoke at the social media and sports summit in Nottingham organized by the UK Sports Network. The name of the half day conference was ‘Breaking down the barriers’ as many in the UK sports industry are still tentatively feeling their way into social media

Social Media and Formula 1: When Opportunity beats Strategy

There is an increasingly common misconception about ‘social media’. It is a phenomenon that is still rather loosely interpreted and with sufficient uncertainty surrounding its true meaning to warrant the need by some firms to segregate it into a separate box within its annual marketing and PR plans.

Want to Watch the Big Game? No TV? No Problem

I set out a challenge for myself for this weekends UEFA Champions League Final. I wanted to see if I could let only the internet and social media keep me up to date with the game. The TV was in the next room, but I wasn’t going to let myself off that easy, I spent the next two hours on the computer to see if I could emmerse myself in the moment

The “Buzz” about Madrid

Since my social media interview with Real Madrid the club have made further moves into social media, and I recently had another chance to catch up with Oscar Ugaz, Online Marketing & Digital Business Manager at Real Madrid, to chat about Google Buzz.

Do New Sports Teams Utilise Social Media To Create a Fan Base?

Gold Coast Football Club are the latest club to enter the AFL. As they prepare to enter their first year in the league, whilst still playing in the secondary league VFL, how do they establish a new fan base? Can they use social media to reach others in the football community that weren’t previously aware of them?

Reading FC – How Social Media Can Win Me Back

Reading is a mid-table Championship football club that has lost my support over the last few years. Daniel McLaren looks at how they can use Social Media to win him round and boost their off-field activities in the process.

Exclusive Interview with Lotus Racing Team Principal Tony Fernandes

As Formula 1 moves onto the most iconic and beloved circuits on the calendar with the Monaco Grand Prix shaping the sporting weekend ahead, we spoke to the Tony Fernandes, Team Principal of the new Lotus Racing team, who gives a fascinating insight into the team’s modern approach to Formula 1.

How could David Haye utilise social media?

David Haye has the world at his feet. He doesn’t struggle to get coverage and let’s be honest, he’s doing just fine without social media, but, I feel if Haye was to utilise the tools at his disposal he could become one of the world’s biggest sports stars.

Sport & New Media – a new conference for a new world?

Now that the dust has settled and we go about our daily business after the first ‘Sport & New Media Conference’ in Manchester. I have been staring at my notes from the day, lots of facts and figures taken down from presentations given by Ben Gallop from the BBC, Andrew Croker from Perform, Andy Smith from BUCS, Alastair Hill from comScore and Ben/Phil from Made By Fudge

UKSN / FundSport Sponsorship Seminar – 14th April

Last week saw our first entry into live events under the joint banners of The UK Sports Network and FundSport. It has been a dream of mine for the last couple of years and it was a great feeling to make it a reality.