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Following A Cause Not A Company

This morning I was thinking about some of the conversations I’ve had with businesses and National Governing Bodies about their thoughts on social media. One of the problems they face is why would people want to follow or like their brand or organisation?

5 Reasons A Business Should Not Use Social Media

The social media echo chamber is noisy at the moment and some companies have done their brand more harm than good by getting into it when they shouldn’t have

Technology Helping Sports Hospitality Re-Discover Its Mojo

On the Sports Technology section there was an item relating to the new hospitality experience being enjoyed by McLaren F1 hospitality guests this season. So, what have they done that is so ground breaking?

Is Sport Ready For Foursquare?

Geo-location platforms such as Foursquare and Gowolla have been much hyped and talked about over recent months but is the new social networking technology going to take off here in the UK?

How To: Monitor Your Sports Brands

you’ve set up your Facebook and your Twitter account but how do you find out what people are saying about you and then get into the conversation yourself?

When Sport Goes Wrong….. Do You Have A Social Media Plan?

Something that is often forgotten, or just ignored, in social media and in business generally is the need to plan for what could go wrong.

London Sports Networker event is back!

Back by popular request, The UK Sports Network’s networking event returns to London one again this August as it teams up with Lewis Howes for an exciting sports professionals networking event at the Sports Bar & Grill in Marylebone.

Do you shout from the rooftops enough?

We are nowhere near as good at self publicity when we are building up our on and off line profiles. Social Media provide us with a massive opportunity to let people know we are experts in our field and make connections around the world.

What’s stopping sports teams from embracing social media?

Over the past few months there are certain things that have become apparent when talking to sports teams and associations about social media.

Lessons from Social Media & Sport Summit (by Ed Hartigan)

Looking at the case studies at #smsslondon from the teams, Liverpool FC and Lotus F1, it was evident that some basic business rules had been applied that other organizations could certainly learn from when starting out in social media.