Latest News

5 Barriers to Successful Social Media Adoption

Last week I spoke at the social media and sports summit in Nottingham organized by the UK Sports Network. The name of the half day conference was ‘Breaking down the barriers’ as many in the UK sports industry are still tentatively feeling their way into social media

Nike Wrote Its Future

A recent survey by The Nielsen Company* showed that Nike was more frequently linked to the World Cup than any of the tournament’s official partners and sponsors.

Event Review: Social Media & Sport Summit (Nottingham)

Yesterday saw the first ever Social Media & Sport Summit by The UK Sports Network in the lovely city of Nottingham in the East Midlands. Here is a quick review of the event!

How LinkedIn Can Benefit Sports Clubs

If you dont have time to play around with LinkedIn or not had any training in what it does then it is very easy to miss much of what there is to offer. Here I give a few tips of how can make great use of it for your club/business.

6 of the World’s Best Players go Head-to-Head… its A:3K Football

July 17th sees a new football concept come to life at the O2 Arena, London with 6 of the best footballers in the world battling head to head. Sound exciting?

Liverpool FC and Lotus Racing to speak at ‘Social Media & Sport Summit’ in London

We are delighted to announce that Liverpool FC and Lotus Racing have joined an already fantastic speaker line up for the Social Media & Sport Summit in London next month.

5 Best Practices for Sports Teams in Social Media

Each day, more and more sports teams, organizations and athletes are launching social media programs, joining social networks and starting to jump on the social media bandwagon. The reasons are obvious – Their fans have shifted their media habits towards social platforms over official websites and want greater interaction with their team.

Sir Geoff Hurst’s England 2010 World Cup App

With the World Cup in full swing and England about the face the old enemy Germany in the last 16 there is an alternative way in which to find out the last news and views. iSport Global and Synappsis have launched the must-have World Cup app every England fan will be desperate to own.

It’s Time To Back British Basketball

Basketball is one of the few sports in the Olympics where the home nation doesn’t get an automatic qualification, they would need to qualify for Eurobasket 2011, a campaign that begins with their scheduled games this coming August.

Tweet the Jets

Since social media started to gain popularity in sports around 2008, we have seen the same question asked to leagues and teams “Do you have a social media policy for your players?”. Do teams tell players what they can and can’t tweet? Until now, we weren’t really sure.