Latest News

Mercedes Provides RFID Facebook Checkins at PGA Championship

Mercedes-Benz has set up 10 kiosks at the PGA Championship in Atlanta. Some 25,000 people have also been given VIP passes with RFID chips embedded in them.

Twitter List: English Premier League Clubs (Official Accounts)

After the post at the start of this week with all the Championship clubs we have here in England (and Wales) it was inevitable that I would do the same for the English Premier League.

Women’s Beach Volleyballers sign deal to display QR code on their rears!

In a sponsorship first, I’m pretty sure I’m safe in saying that, we will see the much loved QR code being used on an athlete. Top British players Zara Dampney and Shauna Mullin have agreed to a lucrative test sponsorship with Betfair where they will be displaying a QR code on their much pictured backsides!

Twitter List: Championship Football Clubs (Official Accounts)

With the start to the football season in the Championship this last weekend, what better time to follow your club on one of my favourite platforms…Twitter.

Football clubs must take responsibility for their player’s Twitter mishaps!

Far too many seem intent on pointing the blame just at the players. In my opinion, the clubs share an equal responsibility for what their players tweet

Vauxhall Football – The Big Pitch & Retro Restyle Facebook Apps

npower aren’t the only ones ramping up their football sponsorship efforts this week. The recent sponsor of all the home countries, Vauxhall, has started to make a push using its Facebook page.

npower readies Foursquare-like Football League sponsorship activation

Npower is activating its sponsorship of the English Football League this year with a Foursquare-esque social media game for fans to “show their loyalty” to their clubs.

Great Digital Campign by Oakley – ‘You Vs’ Mark Cavendish

If you are a fan of first person films and like to see something more interactive then look no further than this latest creative for big summer campaign by Oakley called ‘You Vs’.

One Year To Go: Fill the London 2012 Stadium with Tweets!

After my rather lengthy last post here is something a bit more bitesized and with plenty of pictures! Everyone involved has been releasing their celebration activations around fact that we have only 1 year until the start of London 2012 Games

Twitter Competitions: What Works & Why

Rather than writing about how another footballer has got into trouble using Twitter or highlighting some new tech I thought its about time I wrote something that will hopefully help others out there and draw on my own experiences from the last few months.