One Year To Go: Fill the London 2012 Stadium with Tweets!

After my rather lengthy last post here is something a bit more bitesized and with plenty of pictures!  Everyone involved has been releasing their celebration activations around fact that we have only 1 year until the start of London 2012 Games.

Samsung have gone with a YouTube homepage takeover to promote their torch relay, whilst adidas went with a video showing Phillips Idowu, Snoop Dogg and Warren G taking on GB Basketball at 3×3 in London(!) and BA unveiled a ‘One Year To Go’ painted on the underside of one of their planes.

London 2012 itself has come up with a really nice digital creative that will extend past this one day of partying.  Here they have taken to the country v country competition side of sport and used tweets as a way of measuring who is the winner…pretty simple.

You select the country you want to support and tweet a message that then goes towards the grand total for your chosen nationality.  You can then see this as an image of the stadium with the % of each country being shown within it.

So far Brazil is in the lead with 23% of the tweets with the UK running them close in 2nd place with 20% (USA are way behind with only 11%).  It is a really nice way of generating awareness with the #1yeartogo hashtag on all these tweets and a fun engaging way of getting people involved.  With the counter showing 40,000 tweets so far it is proving to be a great success.

Not only is this an great activation..there is more.  If you go to the Global view then you can submit videos and/or images in support of your country.  Adding even more to the depth of the engagement the website is offering.  Its a really good and fun way of celebrating a big day for the UK sport and getting people around the world involved.

Now for the pictures….

and here’s one of Snoop Dogg and Phillips Idowu playing basketball, just because I can!….

footnote – just to disclaim that yes I do work with adidas and would like to add a note that the video is currently no.1 sports video and #3 most viewed on YouTube with 150k views!  just wanted to add that bit 🙂

About author

Daniel McLaren
Daniel McLaren 820 posts

Dan is the Founder & CEO of Digital Sport. Can be found at sports industry events and heard every week on the Digital Sport Insider podcast. @DanielMcLaren

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