Latest News

Do we really need to reinvent the press release?

Motorsport PR Consultant and Journalist Stuart Codling looks at whether the tradition Press Release is dead in the light of new media such as Twitter and Facebook. Or can the Press Release still play an important (if unsexy) role in an integhrated marketing strategy?

Grassroots Sports Sponsorship Seminar and The UK Sports Network are proud to announce the creation of a new event to be held at Suffolk FA nr Ipswich on the 14th April with speakers including Fiona Green and Alex Alley.

The View from the Cockpit: Interview with IndyCar driver Ryan Briscoe

Ahead of this weekends IndyCar season opener, the Indy 300 in Sao Paulo. Chris Hughes spoke to driver Ryan Briscoe, 3rd place in the 2009 championship, about fan interaction, Formula 1, Twitter and the 2010 IndyCar season.

The Future of Football Broadcasting Lies Online?

Online football editor Mark Segal takes a look into the future of sports broadcasting with the development of live streamed games on the internet.

Connecting Brands and Clubs

Sponsorship and Marketing consultant Rick Liebling looks at the links between top brands from European football (Sport+Markt 2009/10 study) with the Deloitte & Touche Money League of Clubs with some interesting results.

The prevalence of Timesheet PR in Formula 1

We are just weeks away from the start of one of Formula 1’s most open and uncertain seasons for years. Teams have been desperate to get mileage on their new cars with just three official pre-season test sessions prior to Bahrain, but even the Spanish weather has been unusually fickle.

Fabio,’where’s your Scholesy’?

It was at a summer barbecue 10 years ago in a friend’s garden when my son Daniel dribbled past an array of international defenders, eliminated Mathew Upson playing a one-two with Teddy Sherringham and smashed the ball past a floundering Sasa Ilic in the plastic mini goal. Martin Keown remonstrated with his co defenders and Paul Konchesky simply laughed

App-solutely Fabulous: the new BBC Sport app is coming!

Article from new UKSN writer Alex Armstead, producer on the Channel 5 programme ‘The Gadget Show’. He discusses news that his week the BBC announced that, from April, it will offer iPhone applications for its news content; with a sport one to follow in June.

The Battle for Seventh? No Thanks

The Guardian’s ever-excellent David Conn’s report on Monday that the Premier League is proposing to introduce a play-off for the final Champions League place is the sort of story which gets people talking from the boardroom to the pub.

Is LinkedIn Enough?

I and many of you who read this will be massive fans of LinkedIn and what it can do for your business and your own profile. But is it enough just to make new contacts, start discussions and become thought leaders?