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What’s stopping sports teams from embracing social media?

Over the past few months there are certain things that have become apparent when talking to sports teams and associations about social media.

Lessons from Social Media & Sport Summit (by Ed Hartigan)

Looking at the case studies at #smsslondon from the teams, Liverpool FC and Lotus F1, it was evident that some basic business rules had been applied that other organizations could certainly learn from when starting out in social media.

London ‘Social Media & Sport Summit’ – RoundUp

Last Thursday saw the Social Media & Sport Summit come to London for its second event in as many weeks. Here are the slides, a video interview with Matt Owen (Liverpool FC) and photo’s from the day.

Manchester United launch official Facebook Page

To my suprise Man Utd quietly entered the social media fold by launching a Facebook Fan Page. So when I found out I was excited to find out how they have grasped social media and intend to enagage with huge global fanbase.

‘The Social Network’ – a film about Facebook

If you like social networking and especially the story of Facebook, with its founders Mark Zuckerberg and Eduardo Saverin, then you will enjoy this film thats out later this year.

The Facebook & Twitter Premier League (July 2010)

With the Social Media & Sport Summit only a couple of days away and with all the football clubs attending, I thought now was the perfect time to revisit Ash’s article from back in January (when UKSN first came into being).

Is Video The Future of Ticket Sales?

One of the most competitive parts of sports is the marketing behind the teams. How can fans be reached, without feeling like they’re being put under a full court press of advertising?

Social Media & Sport Summit comes to London

Leading online sports community, The UK Sports Network (UKSN) is set to bring its Social Media and Sport Summit to London next week. This event brings together delegates and speakers from a diverse range of sports business from around the UK and even Germany and is being supported by Field Fisher Waterhouse LLP, FC Business and Colorset UVI Ltd

Ambush Marketing or Good Integrated Marketing?

The World Cup in South Africa has dominated the airwaves (social and traditional) for the past month and much of the recent conversation has been around the ‘ambush marketing’ tactics we have seen from non official sponsors like Nike and Pepsi and how they stole a march on their official sponsor competitors, Adidas and Coca-Cola.

Don’t let Social Networking dilute your marketing mix

The rise and rise of social media is becoming increasingly recognised as the most influential catalyst for change in the world of marketing, but the stigma, or rather misconception, that surrounds social media is staggering.