Sport
Forget wearables… Body Cap introduces the Ingestible!
As sports data becomes one of the most in demand elements of the professional sports industry for the purpose of optimising sport performance, the industry is set to see a
Australian Telecoms company wins Premier League TV rights
Optus, an Australian telecoms company and a major sponsor of the country’s football league has won the exclusive broadcast and digital rights to the English Premier League. With companies not
Juventus gets heavy on fan engagement with JPassport
To celebrate its 118th anniversary, global football giant Juventus has launched a social media initiative aimed at bringing Juventus fans together and unite them under the same banner, ensuring that
NBA broadcast season opening match in VR
The NBA became the first league in history to broadcast a live professional sports game in virtual reality as the Golden State Warriors treated their fans to virtual front row seats
The Evolution of Sponsorship
For a sporting event that comes around once every four years and with a set of returning top tier partners, one of which has been associated to the tournament for
Sky beats out BT, seals five-year SANZAR deal
Sky Sport has managed to repel it’s prime competitors BT Sport in the rugby by sealing a five-year deal with Sanzar to televise the majority of the Southern Hemisphere rugby calendar.
Emojis taking Fantasy Football to the next level
Look out Premier League Fantasy Football players, there may be a new method of trash talking your online opponents on the way… via emoji. Real-time NFL news source SportsManias has
What we can learn about stadium wifi after two Years of CelticLIVE
Amid all the talk about the promise of connected stadia, the UK remains largely uncharted territory in terms of real, working installations. However, there is one fully-functioning, large-scale system that
Golf following a very familiar tech route with the help of a tech start-up
Toward the middle of 2014, it was tennis racquet giant Babolat who announced that they would be integrating tech in their racquets in order to be able to track and
Europcar, Sports at SMG & Snack Media partnership redefining Premier League team sponsorship
When Europcar signed a deal becoming Arsenal FC’s official car and van rental partner, the challenges they faced would be similar to the challenges that any other brand would face
