Sport
Digital Sport’s Weekly Wash-up 04/12/2015
There’s a first time for everything – a sponsor on a NBA top After launching its new campaign featuring James Harden yesterday, Adidas has unveiled its NBA All-Star Game 2016 kits. As
James Harden and Adidas present “Creators Never Follow”
On Wednesday, Adidas unveiled “Creators Never Follow” its new ad campaign featuring the brand’s new basketball ambassador, Houston Rockets superstar James Harden. The advertisement was created as part of Adidas’s
Camp Nou naming rights up for grabs
The Champions of Europe FC Barcelona is working with US company Van Wagner Sports and Entertainment in order to secure a lucrative sponsorship deal for its stadium, the Camp Nou.
Dear Basketball: Kobe Bryant’s retirement is the end of a sports marketing era
On Sunday night, basketball superstar Kobe Bryant officially announced that, after 20 years spent on NBA courts in the Lakers kit, he will play his last NBA game on 13
Chelsea sign training shirt sponsorship deal
Thai energy drink Carabao has become the first official training wear sponsor of Chelsea Football Club. Starting in the summer of 2016, the partnership will last until at least 2019. This
Digital Sport’s Weekly Wash-up 27/11/2015
French football teams pay their respects After the Paris attacks, some French football clubs decided to wear a special jersey to pay tribute to all victims and support Paris. AS
Major League Baseball goes even more social with new online community
The Major League Baseball Player Association (MLBPA) has launched an online social community aimed at changing the way that fans engage with the game called “Infield Chatter”. It’s very own
Nissan go high tech with the “Project Controller”
Nissan, a major partner of the UEFA Champions League officially launched the “Project Controller” in Malmö, Sweden on Wednesday – a car connected to a video games console with the mechanics
Liverpool are Premier League Champions… in Social Media
Liverpool fans have waited an excruciatingly long time to hear their team announced as Premier League Champions, but they can finally claim to be the Champions, in the social media
Managing the unpredictable: Severity of Injuries in the Premier League
The Premier League has become one of the most popular football leagues in the world, with a continuously growing global audience. The league features world-class players from every continent, demanding
