Social Media

Netball Europe and Women’s Super League reach bigger audiences with social media live-streaming

Weekends when the Premier League takes a backseat are always an opportunity for others, but for some growing sports their quest for exposure doesn’t stop. This weekend, however, was a

A look at Premier League clubs engaging fans during the international break

This week, Premier League football takes a backseat as the international break brings national teams to the spotlight. Except, it’s not quite that easy: fans of football clubs tend to

Facebook predicts media disruption could change which sports are popular

At Leaders in Sport yesterday, Facebook’s Head of Global Sport Dan Reed gave a presentation to the crammed in audience of rights holders, agencies and media about why sport and

Man City and Chelsea Instagram gaffe reveals hypocritical nature of football news

You’ve heard the one about the footballer’s social media gaffe by now, i’m sure. Victor Anichebe and Daley Blind are etched in the mind these days, whilst countless others have

Swansea and Roma break new social media ground, but the lessons will be the same always

This week, AS Roma signed up to the social media platform Steller. In all honesty, I’d never heard of the platform until the Italian club announced they’d joined it. Looking

AS Roma become the first football club to take to social media platform Steller

AS Roma, living up to their billing as one of the most innovative clubs on social media, have become the first football team to sign up to the Steller social

As the Women’s Super League kicks off, the sport continues to grow with clever digital strategy

On Friday night, the Women’s Super League season will begin with a bang as Merseyside rivals Liverpool and Everton face each other in what you might describe as a baptism

Sports broadcasting and social media platforms: A symbiotic relationship?

Social media services offering online streaming are seen as the upstart challengers to traditional sports broadcasters – but the relationship can still be a symbiotic one.

Facebook’s new addition could give us a glimpse of its video strategy

We know now that Facebook has changed its tack somewhat with regards to what it’s doing in sport. We know that live video is still key to its output, as

NFL return – the opening weekend and the novelty of the social media game

After the first weekend of the NFL regular season, excitement gives way to normality. The hype and the buzz will still be there right up until the Super Bowl in