Social Media

Weekly Wrap: Atlanta Falcons and Minnesota Vikings up their social media game

This weekend, the importance of upping your game on social media was laid bare with some great examples from both sides of the Atlantic ocean. American sports have been innovators

Man City show why using their players strengths off the pitch is important too

Injuries are the bane of the sporting life. No matter how much elite sportspeople are paid, no one likes to be injured: children growing up dream of playing, not looking

Twitter’s new feature shows sport fans are still the main target group

This week, Twitter announced the launch of a new feature at the top of the platform’s timeline: ‘Happening Now’. This novelty will highlight events in real-time and allow users to

PODCAST: What content creators need to learn about mutually beneficial influencer marketing

“In influencer marketing, the ROI is in delayed gratification, not instant gratification.” That was the theme of an interesting part of the discussion between Will Pyne of Brave Bison and

New football report reveals how fans are moving from traditional media and sponsors are following them

This is a guest post by Jon Reay, Lead Strategist at digital media agency e3. A new report by digital agency e3 and sister innovation agency LSU highlights the widening

Juventus team up with Netflix as we see the start of a new trend emerging

Netflix have teamed up with giants of Italian football Juventus to create an exciting series of documentaries about the club, launching early next year. The series will consist of four

Barcelona’s revival on and off the pitch leads to innovation for everyone

This week, FC Barcelona have had a fairly innovative week on social media. It’s not been the easiest time the club has faced in its long and illustrious history. There

Two cases of American teams hitting the right notes on matchday social media

The weekend is always time for the best of sport on social media. There is actual sport to go on, and so everything feels that little bit less contrived. Sports

Former Liverpool and Real Madrid star to bring social media influencers closer to the elite

For many football fans, it’s been a strange start to the new football season without Spanish midfield legend Xabi Alonso taking to the pitch for one team or another. For

Netball Europe and Women’s Super League reach bigger audiences with social media live-streaming

Weekends when the Premier League takes a backseat are always an opportunity for others, but for some growing sports their quest for exposure doesn’t stop. This weekend, however, was a