Opinion
Major League Baseball goes even more social with new online community
The Major League Baseball Player Association (MLBPA) has launched an online social community aimed at changing the way that fans engage with the game called “Infield Chatter”. It’s very own
Nissan go high tech with the “Project Controller”
Nissan, a major partner of the UEFA Champions League officially launched the “Project Controller” in Malmö, Sweden on Wednesday – a car connected to a video games console with the mechanics
The Future Of Daily Fantasy Sports
Weeks ago, it was discovered that Fantasy Sports Site DraftKings had staff that had been on a steady winning streak playing daily fantasy sports. However, they were playing not on
Airline bumps Corona to become main sponsor of ATP World Tour
Emirates has reinforced its status as one of the leading players in the sports sponsorship industry by becoming main partners with the ATP World Tour, replacing the beer brand Corona. Despite the
Digital Sport’s Weekly Wash-up 20/11/2015
My ATP: Tennis launches its own social media network As part of the ATP World Tour Finals in London (15-22 November), the ATP launched its own bespoke social media app:
The Winner – Ultimate Sports & Entertainment Apprentice
After a rigorous selection period, aspiring sports marketing professional Ollie Silverton has won the dream sports industry apprenticeship with GMR Marketing in what is truly a once-in-a-lifetime experience. As part
Real Madrid forms significant partnership with social media platform
Spanish football giants Real Madrid’s intentions to focus on expansion through their social media channels has been signaled after signing a deal with social media platform Snapchat. As Real Madrid
What the Class of ’92 and Salford City Tell Us About True Fan Engagement
“It brings people together,” said Gary Neville, describing the magic formula that makes a non league football side like Salford City so popular. They certainly do. For a team that
What Rugby can learn from CrossFit
As part of our work with the Rugby World Cup, I was interviewing a load of rugby fans the other day. I asked them why they used social media, how
Everton FC launches referral campaign promoting use of its custom browser
Everton Football Club will use the holiday season to grow its customised online browser with a campaign named the 2015 “Blue Crimbo Challenge” – a ‘referral’ campaign to reward fans who sign up
