Opinion
James Harden and Adidas present “Creators Never Follow”
On Wednesday, Adidas unveiled “Creators Never Follow” its new ad campaign featuring the brand’s new basketball ambassador, Houston Rockets superstar James Harden. The advertisement was created as part of Adidas’s
A third of agencies to include Snapchat in their Superbowl campaigns: Survey
Almost a third of current media planners, top agencies and brands are set to include Snapchat in their Super Bowl campaigns according to a survey conducted by social marketing technology company
Premier Browser – changing the relationship between fans and their football club
The rapid evolution of technology has meant that the methods with which brands including football clubs have altered vastly. And while every entity is searching for that new tech that
Shanghai FC next for City Football Group?
A Shanghai City FC football club could be established sooner than later after two Chinese-based companies invested a reported US$400 million in City Football Group which owns Manchester City FC,
Dear Basketball: Kobe Bryant’s retirement is the end of a sports marketing era
On Sunday night, basketball superstar Kobe Bryant officially announced that, after 20 years spent on NBA courts in the Lakers kit, he will play his last NBA game on 13
Chelsea sign training shirt sponsorship deal
Thai energy drink Carabao has become the first official training wear sponsor of Chelsea Football Club. Starting in the summer of 2016, the partnership will last until at least 2019. This
EA Sports renews, expands deal with La Liga
Spain’s elite football competition La Liga has renewed and expanded its partnership with video game company EA Sports which involves in the company’s brand being represented on the socks of
Digital Sport’s Weekly Wash-up 27/11/2015
French football teams pay their respects After the Paris attacks, some French football clubs decided to wear a special jersey to pay tribute to all victims and support Paris. AS
Altice wins exclusive French broadcasting rights to Premier League
Dutch broadcaster Altice has been awarded exclusive broadcasting rights to the Barclays Premier League in France and Monaco as well as non-exclusive rights in Andorra, Luxembourg and Switzerland starting from