Opinion

Digital Sport’s Weekly Wash-up 13/11/2015

Adidas unveil the ball for the 2016 EUROs On Thursday, Adidas unveiled “Beau Jeu” (Beautiful Game when translated to English), the official match ball for the 2016 EUROs. The design

NBA team invests in injury prevention

The Detroit Pistons have partnered with leading Silicon Valley sports science technology company Kitman Labs in a deal that shows the Pistons are serious on injury prevention. In a deal

FA to leave Cup Final design up to ‘Instagrammers’

Are you a common ‘Instagrammer’ at football games? If not, then you’ll want to be with the Football Association’s announcements that the tickets for the FA Cup Final will include

Managing the unpredictable: Severity of Injuries in the Premier League

The Premier League has become one of the most popular football leagues in the world, with a continuously growing global audience. The league features world-class players from every continent, demanding

Digital Sport’s Weekly Wash-up 06/11/2015

  Fan experience of a lifetime thanks to Head This week the BNP Paribas Masters (ATP) is being played in the brand-new AccorHotels in Paris where major partners Head launched

La Liga partners with Video Giant

After announcing that YouTube will stream the entire 2015/2016 Copa del Rey tournament except for the final, Spain’s premier football competition La Liga has signalled its intention to move toward digital

Canterbury become new British and Irish Lions official apparel sponsor

Clothing line Canterbury has become the official apparel sponsor for the British and Irish Lions 2017 tour to New Zealand after reportedly beating out big moving brand Under Armour in

Forget wearables… Body Cap introduces the Ingestible!

As sports data becomes one of the most in demand elements of the professional sports industry for the purpose of optimising sport performance, the industry is set to see a

Australian Telecoms company wins Premier League TV rights

Optus, an Australian telecoms company and a major sponsor of the country’s football league has won the exclusive broadcast and digital rights to the English Premier League. With companies not

Juventus gets heavy on fan engagement with JPassport

To celebrate its 118th anniversary, global football giant Juventus has launched a social media initiative aimed at bringing Juventus fans together and unite them under the same banner, ensuring that