Guest Article

Multilingual Websites for Sports Teams – Inspired or Insanity?

There are all sorts of pitfalls sports teams and leagues have to navigate when attempting to create multilingual websites to engage fans across the world.

Hot Topics: What makes Real Madrid so good is the key to success at Rangers

This week’s hot topics focuses on the role of leadership when striving for excellence and the matchday experience for younger fans.

The Social World Cup: From Russia with love (so hit like and subscribe)

Why this year’s World Cup is going to be the most mobile of all time – and how brands can make the most of it.

What we learned from the first Leeds United SportsTech Demo Day

Insights and summary from Leeds United’s recent Tech Demo Day at Elland Road from Benjamin Penkert from SportsTechX.

Leeds United badge: How to avoid falling foul of fan engagement

This is a guest post by Tom Dougherty, UX Director, Delete. In recent years, fan engagement has rapidly risen up the agenda for the business of modern sport. Providing the

How the Ulster Grand Prix leverages speed on social media

How the World’s Fastest Road Race is leveraging speed to create a social media buzz.

Why Google’s Sports Fixture Grab Spells Opportunity Not Threat

Google might be taking results and scorelines off rugby clubs and putting them to the top of the search function, but this is why there’s no need to panic.

When the FAANGS fail to bite: Shifting sands in the digital arms race

Rupert Pratt looks at the future of the digital arms race in sport.

Why should brands consider partnering with KSI ahead of his next fight?

Guest post: Dan French is co-founder of sports and entertainment agency Clifford French. Following weeks of social media speculation about who KSI would fight next, the current YBC boxing champion