Guest Article

Stars of women’s sport have huge potential for brands – stop overlooking them!

Working with female athletes isn’t just about being part of a shift in mindsets – it makes perfect business sense too.

Not the time for posts: What do players do on social media when results go wrong?

When results go wrong on the pitch, what should players be posting off it? Atheer Al-Salim of Ear to the Ground investigates.

AZ Alkmaar turns annual membership decline around in just one summer

Using data to create a fan-centric in-stadium, AZ Alkmaar turned around listing season ticket renewals in just one season.

Why GDPR law presented sport with a great chance to promote brand loyalty

GDPR law shouldn’t be seen as an obstacle for sports teams – it’s really a chance to ensure their audience is as engaged as possible.

Why brands need to recreate the natural link between fans and players

Fans and players have never been further apart – it’s up to brands to create access to the stars and play up their role as the natural link.

It’s Coming Home – the evolution of a movement as England reach the semis

Is it Coming Home? Richard Johnson analyses World Cup fever and how England fans have taken to the tournament on social media.

WordPress for Sport: A Word from the Wise

There are multiple reasons for sports websites to build their own bespoke CMS. But there are also some compelling reasons to use WordPress, too, as Jonathan McConnell from Sotic explains.

A golden opportunity for marketers: Why it’s time to get on board with esports

Momentum in esports is only going one way – and brands need to get on board before the train leaves the station.

Multilingual Websites for Sports Teams – Inspired or Insanity?

There are all sorts of pitfalls sports teams and leagues have to navigate when attempting to create multilingual websites to engage fans across the world.

Hot Topics: What makes Real Madrid so good is the key to success at Rangers

This week’s hot topics focuses on the role of leadership when striving for excellence and the matchday experience for younger fans.