Guest Article

BBC Sport’s Ben Gallop on the ‘seismic change’ of OTT

The following is a guest article from James Yellen, Senior Content Producer at LiveWire Sport… “We went through a seismic change in the industry 25 years ago with satellite TV.

Come to Besiktas: How the Turkish club created an inclusive online message

How Besiktas’s fans enthusiasm for attempting to attract players to their club led to success in creating an online identity.

The Sports Technology Awards give us their 2018 trends in tech predictions

Predictions for 2018’s big tech trends in sport from Rebecca Hopkins, CEO of the Sports Technology Awards Group.

A Prime Minister for an influencer? How investing in content creators put Triathlon Ireland in the spotlight

How Triathlon Ireland harnessed the buzz of the Taoiseach running their race into a lasting time in the media spotlight.

Digital Sport Exclusive 0 Comments

How Derbyshire County Cricket Club’s approach to data resulted in an award-winning marketing campaign

Geoff Wilson looks at the success that Derbyshire CCC have enjoyed by teaming up with a dedicated fan-engagement agency.

Digital Sport Exclusive 0 Comments

World Cup 2018: How the group stage draw played out on social media

A look at how FIFA made the World Cup group stage draw a success on social media.

Other Sport 0 Comments

How the GAA has ramped up its digital content to engage fans worldwide

A global shift in consumer viewing habits and preferences led the Gaelic Athletic Association, Ireland’s largest sports organisation, to rethink its online content offering to fans amid their recent broadcast rights negotiations.

Opinion 0 Comments

Why Digital Assets are the Future of Sports Sponsorship

MediaCom’s Misha Sher recently said, ‘The sooner rights holders in sport realise that traditional sponsorship assets aimed at reach are increasingly less valuable, the sooner they can adapt to the ever-changing habits of their fans and expectations of their commercial partners.’ To my mind he is 100% correct, and it is about time someone said as much.

Opinion 0 Comments

ONE Championship founder on 2018 expansion, Conor McGregor and promoting ‘Asia’s greatest cultural treasure’

Richard Clarke is a sports digital consultant, who blogs at and tweets @MrRichardClarke. He is also the Digital and Social Media correspondent for SportBusiness International.   ONE Championship is the stellar sporting success story

Opinion 0 Comments

World Cup 2018 Series: A look at international football on social media in Russia

This is the second part of our series of guest articles by Aleksandr Grudnev, a researcher and SMM specialist in sport in the build-up to the 2018 World Cup in Russia. This