Sport is proving to be one of the high-profile business casualties of the Covid-19 pandemic. However, its slow and structured return will be a key factor in life entering the ‘new normal’ upon us.

The economics of sport is changing, and the rights holders, national governing bodies, promoters, stadia, fans, sponsors and media operating within the industry are already in the process adapting to new and unprecedented circumstances.

European marketing agency Mallory Group, Asia-Pacific marketing agency Roco Communications and senior strategy consultant to both, Rob Pope, have published their strategy for sports rights holders to face the challenges presented by the Covid-19 pandemic.

There’s a New Normal Coming for Sports Rights Holders – Are You Ready? addresses the commercial implications of life post-Covid and details 11 key challenges that are surfacing in sport right now. The authors offer a three-pillared commercial template of Smarter B2B, Digital Transformation and Social Purpose, from which rights holders can customise ‘new normal’ solutions according to their own specific needs.

You can download the paper here.

For more information about Mallory Group, visit https://www.mallory-group.com/.