Predictions for 2018’s big tech trends in sport from Rebecca Hopkins, CEO of the Sports Technology Awards Group.
A Prime Minister for an influencer? How investing in content creators put Triathlon Ireland in the spotlight
How Triathlon Ireland harnessed the buzz of the Taoiseach running their race into a lasting time in the media spotlight.
How Derbyshire County Cricket Club’s approach to data resulted in an award-winning marketing campaign
Geoff Wilson looks at the success that Derbyshire CCC have enjoyed by teaming up with a dedicated fan-engagement agency.
A global shift in consumer viewing habits and preferences led the Gaelic Athletic Association, Ireland’s largest sports organisation, to rethink its online content offering to fans amid their recent broadcast rights negotiations.
MediaCom’s Misha Sher recently said, ‘The sooner rights holders in sport realise that traditional sponsorship assets aimed at reach are increasingly less valuable, the sooner they can adapt to the ever-changing habits of their fans and expectations of their commercial partners.’ To my mind he is 100% correct, and it is about time someone said as much.
ONE Championship founder on 2018 expansion, Conor McGregor and promoting ‘Asia’s greatest cultural treasure’
Richard Clarke is a sports digital consultant, who blogs at MrRichardClarke.com and tweets @MrRichardClarke. He is also the Digital and Social Media correspondent for SportBusiness International. ONE Championship is the stellar sporting success story
This is the first of a series of guest articles by Aleksandr Grudnev, a researcher and SMM specialist in sport. He is a graduate of the Russian International Olympic University,