Guest Article

The Sports Technology Awards give us their 2018 trends in tech predictions

Predictions for 2018’s big tech trends in sport from Rebecca Hopkins, CEO of the Sports Technology Awards Group.

A Prime Minister for an influencer? How investing in content creators put Triathlon Ireland in the spotlight

How Triathlon Ireland harnessed the buzz of the Taoiseach running their race into a lasting time in the media spotlight.

How Derbyshire County Cricket Club’s approach to data resulted in an award-winning marketing campaign

Geoff Wilson looks at the success that Derbyshire CCC have enjoyed by teaming up with a dedicated fan-engagement agency.

World Cup 2018: How the group stage draw played out on social media

A look at how FIFA made the World Cup group stage draw a success on social media.

How the GAA has ramped up its digital content to engage fans worldwide

A global shift in consumer viewing habits and preferences led the Gaelic Athletic Association, Ireland’s largest sports organisation, to rethink its online content offering to fans amid their recent broadcast rights negotiations.

Why Digital Assets are the Future of Sports Sponsorship

MediaCom’s Misha Sher recently said, ‘The sooner rights holders in sport realise that traditional sponsorship assets aimed at reach are increasingly less valuable, the sooner they can adapt to the ever-changing habits of their fans and expectations of their commercial partners.’ To my mind he is 100% correct, and it is about time someone said as much.

ONE Championship founder on 2018 expansion, Conor McGregor and promoting ‘Asia’s greatest cultural treasure’

Richard Clarke is a sports digital consultant, who blogs at and tweets @MrRichardClarke. He is also the Digital and Social Media correspondent for SportBusiness International.   ONE Championship is the stellar sporting success story

World Cup 2018 Series: A look at international football on social media in Russia

This is the second part of our series of guest articles by Aleksandr Grudnev, a researcher and SMM specialist in sport in the build-up to the 2018 World Cup in Russia. This

Five Ways the NBA is Educating Its UK Fanbase

This is a guest post by Emily Clark, Marketing Manager at Surrey Cricket. American sports have infiltrated the European market in recent years. Both the NFL and NBA sell out fixtures in

World Cup 2018 Series: How Russia became a football country

This is the first of a series of guest articles by Aleksandr Grudnev, a researcher and SMM specialist in sport. He is a graduate of the Russian International Olympic University,