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Five Ways the NBA is Educating Its UK Fanbase

This is a guest post by Emily Clark, Marketing Manager at Surrey Cricket. American sports have infiltrated the European market in recent years. Both the NFL and NBA sell out fixtures in

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World Cup 2018 Series: How Russia became a football country

This is the first of a series of guest articles by Aleksandr Grudnev, a researcher and SMM specialist in sport. He is a graduate of the Russian International Olympic University,

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How cricket clubs made sure their summer of social media was a big-hitting one

This is a guest post by Emily Clark, Marketing Manager at Surrey Cricket. Cricket is not the most accessible sport. Games can last for days, take place when many people

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New football report reveals how fans are moving from traditional media and sponsors are following them

This is a guest post by Jon Reay, Lead Strategist at digital media agency e3. A new report by digital agency e3 and sister innovation agency LSU highlights the widening

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How sports organisations can learn a thing or two from Disney World

This is a guest post from sports consultant, Geoff Wilson. This summer we went on a family holiday to Florida, USA, visiting the main Disney World Parks in the Orlando

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Transfer deadline day goals: How marketers can score with mobile search

This is a guest post by Tom Smith, head of biddable media at mporium. Transfer Deadline Day is a huge event in the world of football but many marketers are

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Transfer Deadline Day: Why success on the pitch now starts with success off it

This is a guest post by Matt Bush, Director of Agencies at Google UK It’s difficult to tell what is more dazzling; Jim White’s beaming smile, his impossibly bright yellow

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Transfer Deadline Day: How to Win Goals and Influence People

This is a guest post by Matt Donegan, Managing Director, Social Circle Influencer marketing is a space that is hugely exciting to be a part of, as brands realise in

How VR Will Impact the Sporting Landscape In The Future

With the recent surge of popularity for Virtual Reality technology, more and more people are beginning to use the technology for more than just gaming and gimmicks. Live VR events

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The recent success within Women’s Sport is only the tip of the iceberg

With the sustained investment, effort and success within women’s sport over recent years we want to understand more about the thoughts of the sports industry and community – what has