Golf

Eagles, Birdies… and Blue Whales: CT’s Ryder Cup in Numbers

At this year’s Ryder Cup, some of the technological stats are just as impressive as Europe’s landslide win.

The European Tour’s clever trick to spread the word about Oliver Fisher’s 59

Oliver Fisher posted a stunning 59 at the Portuguese Masters, and the European Tour’s Twitter account took full advantage.

How The Open’s Twitter account tracked a dramtic final round

As The Open came to a compelling finale on a thrilling Sunday afternoon, the official Twitter account managed a hard day for social media coverage.

The Open basks in the limelight as World Cup and Wimbledon memories fade

With few big sporting events to rival The Open Championship this weekend, the third golf major of the year will have the limelight to itself.

Discovery puts Sky Sports in trouble by snapping up rights to PGA Tour golf

Sky Sports face more media rights issues as PGA Tour moves to a rival broadcaster.

Live coverage on social media – what cricket can learn from golf

Covering slower sports on social media is hard, but this summer cricket can learn a lot from golf.

How the European Tour is using digital media to shake up golf

Innovating with new formats and using social media to its fullest extent, the European Tour’s recent award-winning performance shows golf is perfectly suited to the digital world.

How the European Tour’s social media strategy brings new fans to the sport

The European Tour may have deservedly won awards for its social media content, but if their content has reached new fans and changed some opinions about golf, then that is the priceless reward.

Tiger Woods’ comeback shows why golf on social media is a perfect storm

The comeback of Tiger Woods could see the world of golf feel a thoroughly modern frenzy of hype at the most traditional major of the year.

How Augusta National builds up to the Masters on social media

With just over a week to go until the Masters tournament starts, golf gears up for its first major tournament of the year.