Golf

How the European Tour’s social media strategy brings new fans to the sport

The European Tour may have deservedly won awards for its social media content, but if their content has reached new fans and changed some opinions about golf, then that is the priceless reward.

Tiger Woods’ comeback shows why golf on social media is a perfect storm

The comeback of Tiger Woods could see the world of golf feel a thoroughly modern frenzy of hype at the most traditional major of the year.

How Augusta National builds up to the Masters on social media

With just over a week to go until the Masters tournament starts, golf gears up for its first major tournament of the year.

PGA Tour launches an AR app which adds value to the fan experience

The PGA Tour’s new app shows where the future of AR has to go.

Why the European Tour is a lesson in social media done right

The European Tour’s social media output draws a lot of praise, and this is why.