Posts From Guest Article
A golden opportunity for marketers: Why it’s time to get on board with esports
Momentum in esports is only going one way – and brands need to get on board before the train leaves the station.
Embracing change is the most crucial hurdle facing the sports industry today
James Massing of NFL International takes a look at the changing face of sports consumption – and explains why changes must be embraced, not resisted.
You’ll Never Watch Alone – How football fan behaviour is changing and what it means for brands
On the back of the Champions League final, YouTube shows why it’s such a popular resource for football fans.
Handball embraces tracking technology
The intelligent ‘iBall’ developed by SELECT and KINEXON premieres at the VELUX EHF FINAL4 on 26/27 May, opening doors for creative data visualisation, fan engagement and monetisation.
Multilingual Websites for Sports Teams – Inspired or Insanity?
There are all sorts of pitfalls sports teams and leagues have to navigate when attempting to create multilingual websites to engage fans across the world.
Hot Topics: What makes Real Madrid so good is the key to success at Rangers
This week’s hot topics focuses on the role of leadership when striving for excellence and the matchday experience for younger fans.
Hot Topics: Roma’s Barcelona comeback was a case study in emotion – just imagine a second one
This week’s Hot Topics sees the World Cup on the horizon, but does club football have the upper hand? And there’s never been a better time for small publishers to monetise their content.
The Social World Cup: From Russia with love (so hit like and subscribe)
Why this year’s World Cup is going to be the most mobile of all time – and how brands can make the most of it.
What we learned from the first Leeds United SportsTech Demo Day
Insights and summary from Leeds United’s recent Tech Demo Day at Elland Road from Benjamin Penkert from SportsTechX.
In the World of Influencers, Sports Teams are Sitting on Gold
You don’t have true control of Facebook or Twitter channels – the only place you have that is your own site. So, what can you do to make sure people go past the initial Google search and come to your page?
