Posts From Guest Article

Underinvestment in Digital is Harming Revenue Growth in Elite Sports

By Adam Mussa With Australia’s two biggest leagues finished for 2019 I feel it’s time to look around at the changing marketing and sponsorship landscape within the sporting industry. The

The Lessons Football can Learn from Basketball’s Summer of Free Agency

by Joshua Jibulu Football and Basketball are mammoth sports. They attract huge global audiences for the best part of the calendar year. All gathered to watch six-foot somethings ferociously compete

The Growing Attendance Model (GAM)

by Geoff Wilson The purpose of this model is to provide football federations, leagues and clubs with a framework on how they can grow attendance on game days. There is

Exploring cricket predictions and emerging trends

By Dr Masoumeh Izadi-Mercer Cricket as a professional sport has evolved over the years from the traditional five-day test matches to action-packed one-dayers and Twenty20s. This has led to the

How to create a premier sporting atmosphere on and off the pitch

by Jason Thomas, CEO of Tappit The Premier League is upon us again and this season promises to be one of the most exciting and technologically advanced to date. Beyond

Premier League fixture announcement is a wake up call for brands and publishers

The Premier League fixtures have been announced, now’s the time for brands and publishers to start working together.

Upping our game: Why safeguarding in sport should be more than a check-list

Paul Stewart believes those working in sport need to understand more about safeguarding children than they do at present.

Brand it like Beckham: why brands are finally taking notice of women’s football

Women’s football is a rising investment opportunity, and here’s why brands are getting excited.

Putting on a show – Steve Elworthy on the delivery of this summer’s Cricket World Cup

The Cricket World Cup is a logistical challenge for England 2019. Hear from the man who’s running the show.

Mourinho Sacking: Paul Pogba social media storm shows football still has lots to learn

Paul Pogba’s social media faux pas shows how football still has plenty to learn when it comes to dealing with the social media use of its players.