Posts From Guest Article

Mourinho Sacking: Paul Pogba social media storm shows football still has lots to learn

Paul Pogba’s social media faux pas shows how football still has plenty to learn when it comes to dealing with the social media use of its players.

Influencer marketing is the answer for authentic and memorable campaigns

This is a guest post by Tunde Salau, Co-founder, AI-driven Influencer Marketing platform Vensy. “Authenticity is crucial to continued loyalty from fickle audiences,” says Ashley Deibert of Forbes Magazine. She

The Future of Esports as a Stadium Sport

As esports grows, its special requirements will need to be met: stadiums that can host top esports tournaments will need to be built.

The Power of Sport Over Consumers: Why Every Brand Must Tap into Sports Marketing

Why brands should be more in tune with the power sport has over consumers.

Stars of women’s sport have huge potential for brands – stop overlooking them!

Working with female athletes isn’t just about being part of a shift in mindsets – it makes perfect business sense too.

Sports Tech: Is Football Playing Technology Keepy-Uppy?

Football isn’t lagging behind the rest when it comes to technology. In fact, it’s leading the charge!

Tales from the Unexpected – Leaders Week at Stamford Bridge

Tales and learnings from Leaders Week 2018 at Stamford Bridge.

Why brands need to recreate the natural link between fans and players

Fans and players have never been further apart – it’s up to brands to create access to the stars and play up their role as the natural link.

It’s Coming Home – the evolution of a movement as England reach the semis

Is it Coming Home? Richard Johnson analyses World Cup fever and how England fans have taken to the tournament on social media.

WordPress for Sport: A Word from the Wise

There are multiple reasons for sports websites to build their own bespoke CMS. But there are also some compelling reasons to use WordPress, too, as Jonathan McConnell from Sotic explains.