Posts From Guest Article

The seven essentials for achieving successful sports branding

By Daniela McVicker When it comes to sports, great branding is a must. Your brand influences how people see your company or team. It helps you to forge connections with

Footy Addicts: The social platform enabling grassroots football for everyone

This article was provided by Footy Addicts Picture it, a cold winter’s night at Haggerston Park in East London, the air is so crisp it creates a puff of smoke

Live Chat: A New Social Experience in Sports

Article written by John S. Kim, CEO and co-founder of global API company SendBird Social media rose to prominence throughout the world due to its potential for connection. Social channels provided the

Snack Media’s Football Content Campaign’s Review: February

By Mike Constanti This series, in partnership with Snack Media, will look at the best football campaigns from advertising to social media on a monthly basis, as Digital Sport evaluates how

Going for gold: How travel brands can leverage major sporting events

By Carolyn Corda, Chief Marketing Officer, ADARA 2020 is set to be a big year for sport. Euro 2020 will tour a series of European countries, with Londoners particularly excited

Rupert Svendsen-Cook talks Veloce and the future of brands in the eSports industry

By Shania Bedi eSports is an undoubtedly booming industry, so much so that the International Olympic Committee have considered including it at future Olympic Games.  Most of us are aware

How Convergence Tech’s Aircast could soon enhance the match day fan experience

by Shania Bedi Convergence Tech’s Aircast is aiming to become the future face of modern football in their attempts to improve the experience for match-going fans. Their vision of allowing

The evolution of sports data: Going beyond a ‘feeling’

by Christian Holzer, Managing Director at Sportec Solutions How has the collection of sports data changed? How does its application feed into decision making? And what’s next for the industry?

The January 2020 transfer window: Did the Financial Fair Play rules have an impact?

By Andy Turner, Partner at Mercer & Hole Whilst VAR is providing football with some on pitch challenges, another three-letter acronym, FFP, is providing some off-pitch challenges. The January transfer

A look back: Did Amazon Prime give reason to believe in OTT for the Premier League?

By Shania Bedi This season has marked a new beginning for modern-day football as Amazon Prime Video became the third UK-accessible service to provide us with Premier League coverage. Prime