Posts From Guest Article

Why brands need to recreate the natural link between fans and players

Fans and players have never been further apart – it’s up to brands to create access to the stars and play up their role as the natural link.

It’s Coming Home – the evolution of a movement as England reach the semis

Is it Coming Home? Richard Johnson analyses World Cup fever and how England fans have taken to the tournament on social media.

WordPress for Sport: A Word from the Wise

There are multiple reasons for sports websites to build their own bespoke CMS. But there are also some compelling reasons to use WordPress, too, as Jonathan McConnell from Sotic explains.

A golden opportunity for marketers: Why it’s time to get on board with esports

Momentum in esports is only going one way – and brands need to get on board before the train leaves the station.

Embracing change is the most crucial hurdle facing the sports industry today

James Massing of NFL International takes a look at the changing face of sports consumption – and explains why changes must be embraced, not resisted.

You’ll Never Watch Alone – How football fan behaviour is changing and what it means for brands

On the back of the Champions League final, YouTube shows why it’s such a popular resource for football fans.

Handball embraces tracking technology

The intelligent ‘iBall’ developed by SELECT and KINEXON premieres at the VELUX EHF FINAL4 on 26/27 May, opening doors for creative data visualisation, fan engagement and monetisation.

Multilingual Websites for Sports Teams – Inspired or Insanity?

There are all sorts of pitfalls sports teams and leagues have to navigate when attempting to create multilingual websites to engage fans across the world.

Hot Topics: What makes Real Madrid so good is the key to success at Rangers

This week’s hot topics focuses on the role of leadership when striving for excellence and the matchday experience for younger fans.

Hot Topics: Roma’s Barcelona comeback was a case study in emotion – just imagine a second one

This week’s Hot Topics sees the World Cup on the horizon, but does club football have the upper hand? And there’s never been a better time for small publishers to monetise their content.