Posts From Guest Article

The Biggest Trends Affecting Marketing in Sports

This article was written by Mildred Delgado There was a time where big-name sponsorship deals were the bread and butter of sports marketing. However, since there’s been an overload of

Tech is Reshaping How Fans Connect with Athletes via Sports Influencer Marketing

by Tunde Salau Historically, athletes had little direct interaction with their fans. They’d go out and give their all, but contact would be carefully moderated afterwards. Perhaps there’d be press

Professional sports clubs bottom of the league on female representation: 53% have no women on their board

Report by law firm Farrer & Co reveals a stark contrast in the number of board positions held by women in commercial sports clubs compared to those in national governing

From virtual sports IP to subscription saturation, Seven League unveils the seven trends to define Digital Sport in 2020

This story was provided by Seven League Leading global digital sports consultancy Seven League has revealed seven key trends that are set to define the digital sports landscape in 2020. 

Exploring The Developing Uses Of IoT In Sports

By Ellie Coverdale The Internet of Things, also referred to as the IoT, is an area in which a lot of rapid development has occurred across the last decade. It

A month-by-month review of the best sport marketing campaigns of 2019

By Michael Constanti Take a look back at this year’s best sport marketing campaigns as we dive into our favourite for each month. 2019 was another memorable year for many

The Technological Advances That Have Defined Sports This Decade

by Dakota Murphey Sports have been a mainstay of life throughout history. From the rise of wrestling more than 153 centuries ago, to the growth of gymnastics back in 500

Talking Football Manager with Tom Markham, the Head of Strategic Business Development at Sports Interactive

by Ashley Dunsford-Tagg “The primary objective of Football Manager is creating the most realistic dugout experience for our players”: these are the words of the Head of Strategic Business Development

Why technology has a powerful impact on sport today

By Angela Baker It goes without a doubt that technology is affecting all industries of the world, and sport is no exception. People can now communicate faster, exchange ideas, and

How did Amazon Prime Video fair on its Premier League debut?

By Michael Constanti Last night was historical for the Premier League. Amazon broadcasted their first two football matches through their Prime Video streaming service. However, it wasn’t plain sailing for