Posts From Guest Article

Handball embraces tracking technology

The intelligent ‘iBall’ developed by SELECT and KINEXON premieres at the VELUX EHF FINAL4 on 26/27 May, opening doors for creative data visualisation, fan engagement and monetisation.

Digital Transformation: The whole world’s at it. So why not football?

Football clubs *can* get this digital thing nailed. But the time to start is now.

Multilingual Websites for Sports Teams – Inspired or Insanity?

There are all sorts of pitfalls sports teams and leagues have to navigate when attempting to create multilingual websites to engage fans across the world.

Hot Topics: What makes Real Madrid so good is the key to success at Rangers

This week’s hot topics focuses on the role of leadership when striving for excellence and the matchday experience for younger fans.

Hot Topics: Roma’s Barcelona comeback was a case study in emotion – just imagine a second one

This week’s Hot Topics sees the World Cup on the horizon, but does club football have the upper hand? And there’s never been a better time for small publishers to monetise their content.

The Social World Cup: From Russia with love (so hit like and subscribe)

Why this year’s World Cup is going to be the most mobile of all time – and how brands can make the most of it.

What we learned from the first Leeds United SportsTech Demo Day

Insights and summary from Leeds United’s recent Tech Demo Day at Elland Road from Benjamin Penkert from SportsTechX.

In the World of Influencers, Sports Teams are Sitting on Gold

You don’t have true control of Facebook or Twitter channels – the only place you have that is your own site. So, what can you do to make sure people go past the initial Google search and come to your page? 

Leeds United badge: How to avoid falling foul of fan engagement

This is a guest post by Tom Dougherty, UX Director, Delete. In recent years, fan engagement has rapidly risen up the agenda for the business of modern sport. Providing the

Why Google’s Sports Fixture Grab Spells Opportunity Not Threat

Google might be taking results and scorelines off rugby clubs and putting them to the top of the search function, but this is why there’s no need to panic.