Posts From Guest Article
Going for gold: How travel brands can leverage major sporting events
By Carolyn Corda, Chief Marketing Officer, ADARA 2020 is set to be a big year for sport. Euro 2020 will tour a series of European countries, with Londoners particularly excited
Rupert Svendsen-Cook talks Veloce and the future of brands in the eSports industry
By Shania Bedi eSports is an undoubtedly booming industry, so much so that the International Olympic Committee have considered including it at future Olympic Games. Most of us are aware
How Convergence Tech’s Aircast could soon enhance the match day fan experience
by Shania Bedi Convergence Tech’s Aircast is aiming to become the future face of modern football in their attempts to improve the experience for match-going fans. Their vision of allowing
The evolution of sports data: Going beyond a ‘feeling’
by Christian Holzer, Managing Director at Sportec Solutions How has the collection of sports data changed? How does its application feed into decision making? And what’s next for the industry?
The January 2020 transfer window: Did the Financial Fair Play rules have an impact?
By Andy Turner, Partner at Mercer & Hole Whilst VAR is providing football with some on pitch challenges, another three-letter acronym, FFP, is providing some off-pitch challenges. The January transfer
A look back: Did Amazon Prime give reason to believe in OTT for the Premier League?
By Shania Bedi This season has marked a new beginning for modern-day football as Amazon Prime Video became the third UK-accessible service to provide us with Premier League coverage. Prime
Putting the 24/7 football fan in control
by Simon Dixon, ECD and co-founder, DixonBaxi “The most significant thing in football is the love the fans have. When we have something that gathers and unites people, it is
The Biggest Trends Affecting Marketing in Sports
This article was written by Mildred Delgado There was a time where big-name sponsorship deals were the bread and butter of sports marketing. However, since there’s been an overload of
Tech is Reshaping How Fans Connect with Athletes via Sports Influencer Marketing
by Tunde Salau Historically, athletes had little direct interaction with their fans. They’d go out and give their all, but contact would be carefully moderated afterwards. Perhaps there’d be press
Professional sports clubs bottom of the league on female representation: 53% have no women on their board
Report by law firm Farrer & Co reveals a stark contrast in the number of board positions held by women in commercial sports clubs compared to those in national governing
