Posts From Guest Article

Exploring The Developing Uses Of IoT In Sports

By Ellie Coverdale The Internet of Things, also referred to as the IoT, is an area in which a lot of rapid development has occurred across the last decade. It

A month-by-month review of the best sport marketing campaigns of 2019

By Michael Constanti Take a look back at this year’s best sport marketing campaigns as we dive into our favourite for each month. 2019 was another memorable year for many

The Technological Advances That Have Defined Sports This Decade

by Dakota Murphey Sports have been a mainstay of life throughout history. From the rise of wrestling more than 153 centuries ago, to the growth of gymnastics back in 500

Talking Football Manager with Tom Markham, the Head of Strategic Business Development at Sports Interactive

by Ashley Dunsford-Tagg “The primary objective of Football Manager is creating the most realistic dugout experience for our players”: these are the words of the Head of Strategic Business Development

Why technology has a powerful impact on sport today

By Angela Baker It goes without a doubt that technology is affecting all industries of the world, and sport is no exception. People can now communicate faster, exchange ideas, and

How did Amazon Prime Video fair on its Premier League debut?

By Michael Constanti Last night was historical for the Premier League. Amazon broadcasted their first two football matches through their Prime Video streaming service. However, it wasn’t plain sailing for

A little more about our Sports Publisher Summit partner: Snack Media

By Neil Kennett Digital Sport host monthly events to celebrate the sport industry, but also to challenge what digital and technology advancements are to come and how it could affect

A look back at the SPORTO conference in Portoroz

By Simon Boynton The resort of Portoroz on the Slovene Riviera was a eminently suitable venue for the 16th edition of the Sporto Conference. The event welcomed delegates from throughout

Global Fan Interest in Rugby World Cup Grows for the First Time since 2007

By Michael Constanti Massive Engagement Increases from Japan (86%), France (43%), South Africa (42%) Digital Media played a pivotal role for the rapid increase of fan engagement during the Rugby

Underinvestment in Digital is Harming Revenue Growth in Elite Sports

By Adam Mussa With Australia’s two biggest leagues finished for 2019 I feel it’s time to look around at the changing marketing and sponsorship landscape within the sporting industry. The