Posts From Daniel McLaren
What links B&Q, Google and Matt Prior?
I saw this today and thought it was a really neat, reactive piece of thinking by the guys at Dare. This came on the back of Matt Prior, the England wicketkeeper come batsman, getting rather agitated after being run out in the 2nd Test at lords yesterday.
Dreaming of a job in Social Media?
Often spoken about is the power of how social media, and especially LinkedIn, can help anyone out there looking for a role and develop their careers. The thought nowadays, which is a bit counter-intuitive, is that people need to become more like brands (and brands more like people).
Manchester City invites ALL its fans to lift the FA Cup
Manchester City FC have again shown they are at the forefront of digital technology when it comes to engaging with fans with an Augmented Reality app celebrating their FA Cup win over Stoke City.
Sports Stars to Quit Twitter?
I and many others have long eulagised about how twitter has developed into this great platform for athletes to reconnect with their fans and give an insight into their lives. But this last week the BBC reported a number of athletes who are thinking of leaving the site due to the issues they are finding when you open yourself up to live feedback from passionate supporters (and non-supporters).
Is a Financial ‘Twitter Incentive’ for Athletes the Way Forward?
A news article that come out from the US this last week is one that caught my attention straight away. We know the UFC have been the most progressive of all sports, and probably most businesses, in its advocacy and use of social media.
Wayne Rooney & Twitter: A PR Masterstroke?
Rooney is the latest EPL player to join twitter. Is this a masterstroke in helping heal his image with the clubs fans after the contract debacle and his almost year long loss of form?
EPL Social Media League
Football Marketing have released their first Social Media league which combines a teams Facebook and Twitter followings. It has been a busy data gathering time for them as they have also released a MLS version and a Worldwide football club version.
How Social Media is Changing the Future of Sports Marketing
Should athletes be looking after their presence more? Are they do more damage to their futures by taking freedom of speech and forgetting common sense? The future of sports marketing is changing.
London Sunday League team gains 2,500 Facebook fans in Argentina!
From The Metro this morning – Huracan FC London, who play on Clapham Common in south London, have attracted an army of devoted Facebook followers… in Argentina.
RFU & the Social Media Scrum
At Social Media Week week back in February we held the massively popular Social Media & Sport stream with huge amounts of held from Sophie Brendel at the BBC. One of the speakers was Tom Hines from the RFU who gave an insight into how they approach social media. Here is his take on it through his slides…
