At Social Media Week week back in February we held the massively popular Social Media & Sport stream with huge amounts of held from Sophie Brendel at the BBC.

One of the speakers was Tom Hines from the RFU who gave an insight into how they approach social media.

Tom summed up really nicely how the NGB was going about tackling the new means of communicating and engaging with English rugby supporters. The 3 main purposes of their strategy include to;

– Increase the breadth of communication

– Alter perceptions

– Gather knowledge

Here is his take on it through his slides…