Posts From Daniel McLaren
Twitter List: Championship Football Clubs (Official Accounts)
With the start to the football season in the Championship this last weekend, what better time to follow your club on one of my favourite platforms…Twitter.
Vauxhall Football – The Big Pitch & Retro Restyle Facebook Apps
npower aren’t the only ones ramping up their football sponsorship efforts this week. The recent sponsor of all the home countries, Vauxhall, has started to make a push using its Facebook page.
npower readies Foursquare-like Football League sponsorship activation
Npower is activating its sponsorship of the English Football League this year with a Foursquare-esque social media game for fans to “show their loyalty” to their clubs.
Great Digital Campign by Oakley – ‘You Vs’ Mark Cavendish
If you are a fan of first person films and like to see something more interactive then look no further than this latest creative for big summer campaign by Oakley called ‘You Vs’.
One Year To Go: Fill the London 2012 Stadium with Tweets!
After my rather lengthy last post here is something a bit more bitesized and with plenty of pictures! Everyone involved has been releasing their celebration activations around fact that we have only 1 year until the start of London 2012 Games
Twitter Competitions: What Works & Why
Rather than writing about how another footballer has got into trouble using Twitter or highlighting some new tech I thought its about time I wrote something that will hopefully help others out there and draw on my own experiences from the last few months.
Highlighted: ‘Facebook row’ tickets with the England Football Team
This week we’re highlighting the latest activation by The FA as they look to reward England fans ahead of the next game at Wembley (England v Holland).
Fun Digital Content: How ‘Owling’ is helping bring light relief to England Cricket
Following on from my ‘Planking’ post yesterday, yes it was a bit random but showed how athletes can engage with fans away from their chosen sport and be perceived as being closer to them, I thought I’d continue my look at the lighter side of athletes and how digital is getting involved.
Football, Tennis and…. Planking?
The two biggest advocates of Planking within sport in this country and Man City’s flying winger Shaun Wright-Phillips and GB tennis star Laura Robson. They both tweet about their love for the activity (don’t think I can call it a sport) and it seems to take up a large chunk of their on and off line lives. You would think that athletes engage with their fans about their sport but not these two.
2011 Open Golf Championship & Social Media
With the first golfers teeing off today on day one of the 2011 Open Golf Championship, what better time to look at the new innovations that the organisers are putting our way.
