Posts From Chris McMullan
Cardiff Blues use Beacon technology to bring fans through the gates
As the new season begins in many sports, clubs across the country are trying to decide how to attract fans to stadiums. If you don’t have some of the world’s
TAG Heuer’s partnership with the Premier League makes life easier for referees
At the start of the new football season teams have new kits, players have new boots, and fans have new players to shout for. Everyone loves a shiny new thing
VR company Laduma launches exciting new partnership with LA Galaxy
Major League Soccer club LA Galaxy have teamed up with VR company Laduma to create unique VR content for fans. The content itself is exciting for LA fans, featuring players
How do you make your brand more global? Nike show the answer is making it more local
How do you build global brand? That’s easy. Be more local. Having a global appeal doesn’t mean having one appeal that speaks to everyone. The world is simply too diverse
Despite the scandals, sport is still able to articulate the human experience
Over the past couple of years, sports administration has suffered scandal after scandal. From doping to financial irregularities, corruption and bidding bribery, it seems that no sport is safe. It
The Olympic Games is a game changer for innovation – and that’s why we love it
The Olympic games is a great place to see innovation. From the athletes on show innovating in their given sports to the coverage, the advertising, the architecture and organisation –
The ‘Netflix of Sport’ is the game changer everyone has been waiting for
The sports industry is a huge money-spinner. From the grass-fed cash-cow that is the Premier League to almost any other sports league or team you can think of, someone will
Samsung backs smart shoes to improve your golf game
Uncover any problem and it’s only a matter of time before people start thinking about how to solve it. Technology is a monument to humankind’s laziness. We’ll go to great
The Man United and EA Sports partnership is new ground for sports sponsorship
Manchester United have a new official partner. On the heels of the Premier League football club’s official formal footwear partner, and their official medical systems partner, Manchester United now have
Wilson launches Connected X American football and blurs Virtual and Actual reality
Kids these days. They need complicated technology and video games to keep their attention. When we were kids, all we needed was a ball – a bit of leather with
