Posts From Chris McMullan
Are bots the future of sports journalism?
With 306 events over 28 different sports, there are a lot of medals to be won and a lot of sport to report on. Not only are there so many
Rio 2016 shows that even in the digital marketing era, age-old principles apply
The Greatest Show on Earth has entered our lives. Swimmers and cyclists entertained us this weekend, fighting it out for medals, world records and glory, and other sports will get
We need to talk about Twitter: why second screens aren’t always blessings
Technology has been used to enhance sport. It makes life easier for athletes, for officials, for referees and umpires. Now it’s being used to add to the spectator experience. Fan
Will Facebook ever have the real-time audience it craves?
The advent of social media has changed our lives over the past decade, but one of the biggest changes has come in how we consume sport. Sports fans – particularly
Twitter’s deal to show Premier League goals isn’t a game changer – but it could be
Last week, Twitter announced that Sky Sports would be able to broadcast goals and action from 126 live Premier League games being shown on Sky over the 2016/17 Premier League
Audi launch player performance app for MLS fans – but is it actually useful?
Adapting the sport for modern technology is perhaps football’s biggest challenge: the global game is an inherently conservative one. From its reluctance to incorporate video replays right through to the
Man United star Anthony Martial reacts badly to slight – but what did we expect?
A young sports star just making his way in the world of the elite is always confronted with a new and different vista. It’s no longer simply enough to be
How non-sponsors are muscling in on tournament exposure
Major sporting events have the power to become all-encompassing. When a World Cup or European Championships comes along, there’s always the potential for an entire country’s workforce to down tools
Apple’s F1 bid would bring live streaming of sports right into the mainstream
Are Apple about to buy Formula One? That’s the link that one of the sport’s most respected journalistic voices, Joe Saward, is making. It would be unlike Apple to buy
San Francisco Giants show just how important embracing technology is
One of the challenges that the modern world presents for sports teams is the evolution of technology. Technological advances have led to greater choice in everyday life as well as
