Posts From Chris McMullan

Chris McMullan
Chris McMullan 810 posts

Chris is a sports journalist and editor of Digital Sport - follow him on Twitter @CJMcMullan_

Sunderland hit all the right notes with kit launch: Q and A with Head of Digital Stuart Vose

Last season, Sunderland AFC’s 10-year stay in the Premier League finally came to an end, and coming to terms with that reality is never an easy thing, both for fans

PSV Eindhoven and Sunderland bring kit launches back to the fans

In the intervening period between two football seasons, a busy summer takes place. New signings and other preparations for the season ahead have to happen, and new kits are launched,

Wimbledon launch campaign in an attempt to marry tradition with modernity

It’s June and the sun is shining, strawberries are in season, and we’ve just watched Rafael Nadal lift a trophy aloft on a clay court. Some things never change. And

Could the Premier League ever ditch broadcasters and stream live games itself?

As the Premier League media rights bidding process heats up, could rights holders ever ditch the broadcasters and sell their product themselves?

Ball Street’s summer YouTuber cup shows the value of sponsorship over advertising

You may know Ball Street as a football YouTube channel, but their place in the fan-led football media is a leading one. Over the last few years, fan content has

Formula One to launch new OTT service to bring fans more digital content

When Liberty Media bought Formula One a few months ago, the sport was falling behind massively when it came to digital output. It wasn’t for lack of will on the

Arsenal’s social media on point as they manage to make something out of nothing

Arsenal announced the signing of the Bosnian defender Sead Kolasinac in a deal we all knew was coming: the former Schalke 04 player was out of contract and set to

Adidas partner with Chinese government to teach children football skills

Adidas have partnered with China’s Ministry of Education and TV channel China Education Television to teach footballing skills to Chinese children. 365 three-minute videos will be produced and aimed at

European handball teams up with Sportradar to bring data and video to fans

Sportradar and the marketing arm and subsidiary of the European Handball Federation, EHF Marketing GmbH, have agreed a new long-term partnership to bring “data, streaming, marketing and digital services [to]

Rangers partner with Eleven Sports Media to provide fans with stats and social media at Ibrox

So many advantages to watching sport have come from digital media that it almost seems like staying at home is the only way to miss nothing. Buying a ticket to