Posts From Chris McMullan
Sports Media Fragmentation and Hacking The Game
This is a guest post by Will Pyne, Chief Creative Officer at Digital Media and Social Media Broadcaster, Brave Bison. Facebook has been tipped to win the rights to broadcast
Snack Media looks for new partners
The Snack Media network is growing and looking for new partners. Internet forums and message boards are the oldest form of social digital media and still command huge, loyal followings.
RESULT Sports ranks football clubs and their power on social media
Twice a year – once on the turn of the calendar year, and once at the end of the European football season – German digital communication and marketing experts RESULT
Making a once-a-year event relevant: The Open and year-round fan engagement
This week, one of sport’s oldest traditions tees off at Royal Birkdale, golf’s Open Championship: a huge undertaking over four days as organisers welcome the world of golf to the
Chelsea’s new WiFi making stadiums attractive again
Free WiFi connection is coming to Chelsea fans at Stamford Bridge for the first time next season, as the west London club has signed a deal with Ericsson, who will
Aim High: MLB’s attempt to make the Great British public fall in love
Major League Baseball is gearing up for a charm offensive on the UK. The league has launched the MLB Battlegrounds campaign in order to woo the British audience and establish a foothold in a country where the sport has often been seen as little other than an American curiosity.
Wake up Sport: Don’t skimp on the hype
This is a guest post by Aalina Tabani, Assistant Director of Marketing for UNLV Athletics. Follow her on Twitter & Instagram: @aaleenz We’ve seen it time and time again, the
Current thinking about illegal streams risks masking the root of the problem
Back in May, the Sport Industry Group launched a survey to find out young people’s attitudes towards illegal streaming of pirated live sporting events. The results were depressingly predictable –
Sunday Wrap: What’s hot in Digital Sport this week
This week, the football transfer window opened across Europe. Whilst it had been open in Britain for a few weeks, deals between clubs happen all over the continent, and we’re
Five things we learned about fan engagement from #FECBrighton
On Wednesday, Brighton and Hove Albion’s stunning AMEX stadium played host to the #FECBrighton conference, hosted by DigitalSport.co and SportEgo.ie. It was a day bringing together many and varied speakers
