Posts From Chris McMullan
West Ham transfer coup might show a new way of buying followers
Over the past few weeks, much has been made about football transfers and the digital numbers behind them. Neymar’s transfer to Paris Saint-Germain will see the Parisian club cash in
Premier League clubs to find new ways of increasing their sponsorship incomes on digital media
As the Premier League returned to the TV screens of football fans around the world last weekend, it also returned to their smartphone screens, too. For plenty of fans, following
Facebook, sports chat, and a new wave of chat show content
It’s been clear for some time that Facebook is doing all that it can to get into the live-streaming game when it comes to sport. Not everyone is a sports
Arsenal’s clear summer planning pays dividends for fans
The weekend saw the Premier League return after its summer hiatus, and after two months of transfer announcements and club social media accounts attempting to fill the void, the big
Will the threat from live-streaming force broadcasters to pay even more for the Premier League
As the Premier League kicks off this weekend, and we tune in to watch on Sky Sports and BT Sport, with highlights on BBC’s Match of the Day over the
Ten years on the internet: Digital Sport talks to Snack Media’s Niall Coen
It’s been ten years since Snack Media was founded. Managing Director Niall Coen started the business podcasting about his beloved Tottenham Hotspur; now the company is ten years old and
West Ham United, Javier Hernandez, and the finer points of engaging fans worldwide
This weekend, the new Premier League season gets underway and all eyes will be on the football once again. Indeed, it probably was all over the summer, too: transfer rumours
Neymar to PSG: Why was social media engagement so different on Instagram, Facebook and Twitter?
Since Real Madrid lifted the Champions League trophy aloft in Cardiff at the beginning of June, only one event has captivated the world of football. In fact, the transfer of
How the arrival of South African teams in the Pro14 will boost social media engagement
This is a guest post by Trev Keane MD of fan data and analysis experts SportEgo.ie. This last saw week saw huge news break in the world of rugby as North and
Juan Mata calls on fellow footballers to join him in his new venture, #CommonGoal
Juan Mata doesn’t fit the mould when it comes to the Premier League’s biggest stars. Raised in northern Spain, Mata started his career with Real Oviedo before moving to Real
