Posts From Chris McMullan
Man City launch new platform for fan-engagement
Today (August 7), Manchester City launched their newest fan-engagement platform as part of the club’s ‘Cityzens’ scheme – the club’s network of fans offering rewards and benefits for their fans’
Digital Disruption and the return of football – the Weekly Wrap
Summer is always a busy time for sport. So many iconic tournaments which have been an entire year in the making – or more, in the case of the Lions
Football club content creation is great for fans – but is it bad for those who want the full story?
Over the summer, one of the most noticeable fads has been the explosion of football club transfer announcements on social media. There are plenty of positive reasons for clubs to
Weekly Wrap: the DigiSport news you may have missed this week
This week, the world of social media in sport was once again taken over by the football transfer window, and cringeworthy / innovative (delete as appropriate) Twitter announcements for massive
Esports comes to the BBC in first of its kind deal
‘Big announcement,’ reads the first sentence of the BBC’s statement. And they’re not wrong. For the first time, the British national broadcaster will show live Esports on their now purely
Big Data and Sport – Delving Deeper into the Statistics
Over the last few years, data has grown in importance, becoming vital in many different sports. Professional sport is now a world where everyone at the top has access to
What has a year in podcasting taught you? An interview with Dan McLaren
Over the last year, Digital Sport founder Dan McLaren has been raking up the numbers on the Digital Sport Insiders podcast. It was the end of August – just 11