Posts From Chris McMullan
Formula One’s embrace of social media helps perfectly capture the weekend’s drama in Baku for all
Formula One’s new digital strategy has allowed the official social media accounts and the teams themselves to take full advantage of their sport’s most crowd-pleasing moments and last weekend we saw the fruits of that initiative.
Formula One’s new fantasy game shows the benefit of fan engagement gaming
As Formula One launches a fantasy league game, we look at the benefit of fan engagement games.
Voting in the Football Blogging Awards is underway – and some big names are involved
Voting for the 2018 Football Blogging Awards is now open ahead of the gala event on May 17th at London’s iconic Alexandra Palace. Info on tickets is included.
Why social media platforms must be the ones to police their own space
After Cyrus Christie revealed the online abuse he suffers on social media, social media platforms should think about how to make their spaces fun again.
Roma and Liverpool’s mutual respect is the natural way to gain new fans
As football clubs look abroad for new fans, Roma’s respect for Liverpool might leave them in a more natural position to accrue more new supporters.
Man United the perfect example of using GDPR law to reinforce bond between club and fans
With GDPR legislation coming into effect next month, Manchester United are the perfect example of how to use the change in the law to foster the “covenant of trust” between clubs and fans.
We have entered a new era of social media – so what happens now?
Ten years ago, social media was a novelty, now it is just a banality of everyday life – so what happens next?
Digital Sport Manchester: Opta’s success shows unique content is a winner on Twitter
Ahead of Digital Sport Manchester, we chatted to Opta about how the unique content they produce is social media gold.
Digital Sport Manchester: How to win the hearts and minds of the next generation
This evening, Digital Sport returns to Manchester for another event, this time held at Social Chain and covering the topic of engaging next-gen fans on social media.
Digital Sport Insider: How Chelsea inspire young people to pursue careers in sport
There are many ways into the sports industry beyond elite playing and coaching – it’s important that Premier League football clubs and others are active in promoting that.
