Posts From Chris McMullan
Did Roma just kill off the Twitter transfer video announcement?
Roma’s latest transfer video puts an end to the transfer video frenzy before the summer begins.
This week on social: AS Roma, England and a marketing fail
The good, the bad and the crazy take centre stage this week on social media.
Wimbledon get fans ready for the Championships by reporting on the French Open
Wimbledon builds up to the Championships by ensuring its fans are interested in the French Open at Roland Garros.
Edinburgh Rugby announce brand overhaul on Twitter
Edinburgh Rugby launched their new badge and announced plans for a new stadium on the same day.
Twitter is the place to be to follow the Women’s Football Awards 2018
Twitter is the place to be if you want to follow the 2018 Women’s Football Awards!
What Ligue 1’s bumper media rights deal means for the rest of Europe
Ligue 1’s new media rights deal will shoot French football up the ladder of most lucrative leagues in Europe – but what does this mean for the rest of football?
How Liverpool keeper Karius has benefitted from Champions League howlers
Loris Karius has grown his social media following by over 1m in just three days – proving the old mantra that no press is bad press.
Capital One’s sponsorship of the Washington Capitals shows how brands should get involved
Sponsorship of a sports team can be a vague business, especially if a brand has no natural link to sport. But Capital One are showing how it can be done.
Raheem Sterling furore is the anatomy of a modern social media storm
Furore over Raheem Sterling’s newest tattoo exposes the anatomy of a modern phenomenon that isn’t going away any time soon.
Love Sport Radio get ahead of the game with smart speaker integration
On last week’s Digital Sport Insider podcast, Dan McLaren chats to Kurt Edwards of Love Sport Radio about investing in smart speaker integration.
