Archive
Live-streaming no longer the elephant in the room as Premier League looks to crack down
Illegal streaming isn’t what rightsholders want to be thinking about when they sell rights to broadcasters, but it’s an issue to be taken seriously.
Whatever happens in the World Cup final, Nike can already claim victory
On Sunday, for the first time ever the World Cup final will take place between two teams wearing Nike kits.
Eleven Sports secures UK rights to Serie A to go alongside their La Liga coverage
Eleven Sports strikes another huge blow, securing exclusive UK Serie A rights for the next three seasons.
Why brands need to recreate the natural link between fans and players
Fans and players have never been further apart – it’s up to brands to create access to the stars and play up their role as the natural link.