Archive

Biggest club teams weren’t to be outdone as they tweeted the World Cup final

France and Croatia played out the World Cup final, but the club teams were never far away from the action.

Signing Cristiano Ronaldo From Real Madrid signing helps Juventus beat the Twitter Cull

After the Twitter Cull, did football clubs and players lose many followers?

Whatever happens in the World Cup final, Nike can already claim victory

On Sunday, for the first time ever the World Cup final will take place between two teams wearing Nike kits.

Eleven Sports secures UK rights to Serie A to go alongside their La Liga coverage

Eleven Sports strikes another huge blow, securing exclusive UK Serie A rights for the next three seasons.

Why brands need to recreate the natural link between fans and players

Fans and players have never been further apart – it’s up to brands to create access to the stars and play up their role as the natural link.

England’s modest heroes give brands their biggest lesson of the World Cup

England’s modest but genuine stars show why brands need to look past social media reach when selecting players to partner with.

England’s official Twitter account mirrors the rollercoaster fan experience

England’s official Twitter account takes fans through the highs and lows of an ultimately heartbreaking night.

Tour de France organisers use Strava to help plan the route

Strava was set up to help amateur cyclists flourish. Now its effects are being felt right at the top of the sport.

It’s Coming Home – the evolution of a movement as England reach the semis

Is it Coming Home? Richard Johnson analyses World Cup fever and how England fans have taken to the tournament on social media.

How digital media allowed West Ham to own the content around their new signing

How the signing of Jack Wilshere allowed West Ham’s digital team to create tonnes of content across all mediums.